FIFA 10 Continues Record Sales Pace; FIFA 10 Ultimate Team Announced
Electronic Arts Inc. today announced the continued record-setting sales pace for FIFA 10 as well as the development of FIFA 10 Ultimate Team, a game mode expansion and new way of playing FIFA 10, the highest rated sports game* ever on the PlayStation(R)3 and Xbox 360(R).
Based on internal sales projections, FIFA 10 has sold through more than 4.5 million units worldwide since launch, a 26 percent increase over the same period a year ago (eight weeks in Europe and five weeks in North America). FIFA 10 also became the fastest-selling sports videogame in the world with 1.7 million units sold through at European retail in its first week after its launch on October 1, and it's the top selling game overall in Europe in 2009. FIFA 10 has achieved new franchise records for online play as well, averaging 3 million** games played daily and over 113 million^ total online games played on the PlayStation 3 and Xbox 360 over the past two months, and will launch FIFA 10 Ultimate Team in the new year. FIFA 10 Ultimate Team is a deeper, more authentic, more dynamic version of the game mode successfully introduced last year and enables fans to customize the way they build their Ultimate Team.
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