I can't say I really work hard on trophies, I will get them when I am bored on occasion, but I still will play a game if I have finished it or even if it doesn't have trophies I usually will play through a game at least 3-10 times. Also I know this has been said all the time, but for those of you who won't buy a game if it doesn't have trophies, pick up Valkyria Chronicles it's just to awesome not to. Even if it doesn't have trophies it's well worth it.

to hear the beep

I don't, and I never cared for. I only play games if I get them cool, if not cool too...

It's an addiction for me. I just love that pinging noise when it pops up

That noise is actually annoying...
A Playstation voice(female) would be better,saying like ''Bronze'',''Silver'',''Gold'',''Platinum''

I would find that infinitely more annoying than the chime.

so i can get more trophies than all my other friends lol atm i have much more trophies than wat it says cuz i finished AC2 and a few other games and it doesnt update on VG (i have a tourney till the end of the year for trophies haha) :D

At first I didn't care about them but playing Uncharted 2 on normal I got some of the trophies for "X kills with Y weapon" and during my replay on hard I found myself using weapons just because I wanted to get the trophy, I also started to run and gun and use cover shooting which I almost didn't use in my first playthrough because of trophies which in the end made me a much better Uncharted player.

Also, I'm so close to getting the platinum trophy on Tekken 6, I just have to kill that bitch robot NANCY(randomNumer).

Not if it was like in an orgasmic way.  Then i think more people would get into trophies just to hear it ;]

OT:  I like getting trophies if they're not too difficult or dont rely on alot on online playing/levelling up.  It also brings more replay value so making our hard earned money worth it.

I try to Platinum games I really enjoy, but otherwise trophies don't serve much purpose for me.

I hate trophies that require innate skill over dedication to the game though, like some games with multiplayer have. See: Killzone 2. Even though I'm generally close to a 2.0 K:D ratio in online console games, I still think some of the trophies are ridiculous.