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Forums - Gaming - Could have MW2 sold so much without its $150m marketing campaign

Ail on 02 December 2009
Avinash_Tyagi said:
Who cares if it sells that first week or over 100 weeks? Many Wii and DS games sell for years with huge tails and these are new copies by the way, and cost millions less to develop and advertise, while bringing in even more revenue

There's a huge difference for business between getting 500 millions tomorrow or getting the same amount of money spread over two years...........



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

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kopstudent89 on 02 December 2009
Avinash_Tyagi said:
Who cares if it sells that first week or over 100 weeks? Many Wii and DS games sell for years with huge tails and these are new copies by the way, and cost millions less to develop and advertise, while bringing in even more revenue

Errr it does differ. Legs is always good for a game, but getting quicker cashins is important too for companies. Would you like ur money now or later? Put it that way



kingofwale on 02 December 2009
Boneitis said:
Avinash_Tyagi said:
Who cares if it sells that first week or over 100 weeks? Many Wii and DS games sell for years with huge tails and these are new copies by the way, and cost millions less to develop and advertise, while bringing in even more revenue

Once again, you're comparing the success of Nintendo games to everyone else.

Nintendo is probably the most successful software developer ever. You gotta stop comparing them to everyone else.

once again Avinash_Tyagi tried to dimiss the success of MW2.


Regardless how much "legs" people think Wii or DS games have, How many games will EVENTUALLY reach the level MW2 will? I can probably count them in 2 hands.

 

 

A great achievement, Hype and promotion is definitely a part of it. But the game has to be good too. those people who piad close to 70 bucks a game aren't stupid, they do eventually will play the game and find out how it is.



Soriku (Feb 10/08): In 5 years the PS3/360 will be dead.

KH3 bet: "If KH3 comes to Wii exclusive, I will take a 1 month of sig/avatar by otheres open a thread apologize and praise you guys' brilliance." http://vgchartz.com/forum/thread.php?start=50&id=18379
Original cast: Badonkadonkhr, sc94597 allaboutthegames885, kingofwale, Soriku, ctk495, skeezer, RDBRaptor, Mirson,

Episode 1: OOPSY!
selnor: Too Human I even expect 3-4 mill entire life and 500,000 first day. GoW2 ( expect 7 - 9 million entire life and over 2 mill first day), Fable 2 (expect 5-6 million entire life and 1.5 mill fist day) BK3 (expect 4 - 5 mill sales entire life and 1 mill first day).. Tales/IU/TLR should get to 2 or 3 million! post id: 868878
Episode 2:
Letsdance: FFXIII (PS3+360) first week in NA = 286K
According to pre-order rate in week 13 (post id: 2902544)
Ail on 02 December 2009
Ail said:
Avinash_Tyagi said:
Who cares if it sells that first week or over 100 weeks? Many Wii and DS games sell for years with huge tails and these are new copies by the way, and cost millions less to develop and advertise, while bringing in even more revenue

There's a huge difference for business between getting 500 millions tomorrow or getting the same amount of money spread over two years...........

 

 

heck the cost to borrow 500 million$ over a 2 years period should be between 550 and 600 million $ depending on the company's credit rating...



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

nightsurge on 02 December 2009
Solid_Snake4RD said:
Zones said:
$150 million marketing campaign for Modern Warfare 2? Can you please redirect me to a link mentioning that?

jst google it

Yup not finding it.  Link please?  Only thing that came up was another VGChartz thread speculating that it may have cost around $150 million for the ad campaign.  No official numbers that I saw.



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Paul on 02 December 2009

What was the marketing budget for reflex? 25 cents?



Ail on 02 December 2009

So if a game doesn't get a decent marketing and doesn't sell well it's the publisher's fault for not marketing it and if it sells extremely well with huge marketing costs, the marketing money was wasted ?

ahem..........



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

Raistline on 02 December 2009

So that is a huge as profit for a teeny tiny dev budget.

60 bux a game for a total of 8million week 1 sales: 480million total revenue (rounded)
Minus 40 million dev cost: 440 milion
Minus 150 million marketing: 290million
Minus 10 bux for each game sold to console royalties (80million): 210million.

I think 210 million in pure profit is pretty much the highest I have ever seen for a single game.



kopstudent89 on 02 December 2009
Ail said:
So if a game doesn't get a decent marketing and doesn't sell well it's the publisher's fault for not marketing it and if it sells extremely well with huge marketing costs, the marketing money was wasted ?

ahem..........

lol true. They marketed well and had record sales never reached before in the entertainment business and now its getting flamed! :P



nightsurge on 02 December 2009
nightsurge said:
Solid_Snake4RD said:
Zones said:
$150 million marketing campaign for Modern Warfare 2? Can you please redirect me to a link mentioning that?

jst google it

Yup not finding it.  Link please?  Only thing that came up was another VGChartz thread speculating that it may have cost around $150 million for the ad campaign.  No official numbers that I saw.

Still looking?  Link please.