Win over the gaming media? Which gaming media are you talking about, 1.Up ?
I don't think Nintendo needs to win over the support of crappy journalists like those hired by companies like 1Up. I remember when the PSP was released that the hosts of AttackOfTheShow each got a free PSP and a copy of every launch title as well as memory sticks and some other Sony swag. Now I don't know about you but that sounds like a payoff to me. I have never heard of Nintendo giving every person at a game magazine or TV show a copy of their new platform , a copy of every launch title etc... I remember Attack of the Show saying their was like 40 PSP's for everyone on the show (And interns etc...etc...). They praised Sony and thanked them on TV for the swag.
So how can Nintendo win over the media? they can start paying them off with swag on bribes. I mean come on Sony uses their own media as promotions on their covers. I remember seeing PlayStation magazine ratings on Sony packages. "5-star game says PSM" or how about movies I remember Sony got in tons of hot water when reviewers of their movies were found to be on Sony's own pay roll.
Lets face it Sony has the media owned. They are really good at manipulating the media. Microsoft on the other hand creates more adult games then Nintendo and lets face it the media is run by adults. Sure most of Nintendo's titles are for everyone but adults will always favour game companies that target them. I remember seeing Eternal Darkness and Giest getting tons of media coverage. Why because both titles were adult.
So what does Nintendo need to do to get the same love Sony gets?
-Pay off the media
-give away tons of free swag
-market more games to an older audience
But lets face it their are tons of Nintendo supporters in big media outlets like IGN or even here at VGchartz. Do we really need the loosers at 1.Up and other biased studios? I say let them go down with their Sony loving ship! We don't need em!