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Forums - Sales - japanese needs to learn about simultaneous release

Kenryoku_Maxis said:
swyggi said:
nofingershaha said:
scottie said:
nofingershaha said:

Perhaps the biggest gripe about Western game companies is that they take forever to localize their products for the Japanese market. Companies like EA and Activision don't realize that the longer time it takes them to localize their game after it releases in the West, the less we care about them as the hype dies down.

Take GTA3 for instance, it took Rockstar 2 years to localize that game to the Japanese audience. The result of that long delay cost Rockstar over a million in sales due to the fact by that point the Japanese market was all geared up for the next generation of consoles.

When we look at the world wide market for the video game industry, Japan is the 2nd largest in the long line of vital markets for this industry. From a business standpoint, this doesn't make much sense for these companies to continue these practices when Japanese publishers are producing and making games better than they are.

Of course not all Japanese developers and publishers are like this. Hideo Kojima was smart enough to release MGS4 simultaneously worldwide. Of course this is because of the popularity of MGS franchise in the West. If this was Katamari, they can take all the time they want. However, for sure titles like Final Fantasy and Gran Turismo which will do well in the West, taking time to localize it after releasing it in a market that has shrunken so much over the years like Japan, it just does not make much sense. (I'm sorry, I can't satirise this paragraph. there are no western devs that have simultaneous launches, and the Japanese market is quite clearly growing at about 70% the rate of the American market)

Now of course I'm not saying some of these titles won't sell unless they are released simultaneously, but life time sales will be compromised at some point.

 

 

Repeat after me

 

"The world does not revolve around the western world."

That was not the point I was trying to make, with the Japanese market shrinking and the rest of the world's video game industry still growing, it just seems wiser if they release it worldwide simultaneously if they want to compete with Western publishers.

Sales come from hype but the longer it takes to localize the game, the less hype there will be.

Most constant sales come from appeal.  If someone wants a game, then they will get it no matter what.  If they are riding on hype (newcomers to a game generally fit in this category), then they were swept by dogma's fury.  "Everybody is so eager to get this game! It has to be good!"

 

No they don't.  In America, the most consistent sales comes from hype.  And there's 2 major drivers of that hype: 1) Word of Mouth and 2) Marketing.

Since most games don't get the type of marketing a major release such as Halo, GTA, Uncharted, Mario, Zelda, etc get, they have to go for the word of mouth hype.  If you stall a games localization for many months or a year, it loses that hype and people move on to another game.

Look at the sales for recent games like Muramasa, Little King's Story or like I stated in a previous post, Dragon Quest.  These games took close to a year to be localized from their Japanese counterparts and had little to no marketing outside of word of mouth (and some limited online advertising for Muramasa).  As a result, they're selling/have sold mildly (and in the case of Dragon Quest, horribly).

I can 't not say anything about dragon quest as I said above there is no way Little King Story and Muramasa could of come out at the same time worldwide it is impossible also those games would not have sold anymore if releases at the same time because of weak maketing... Your theory only makes sense for bigger games  that have  money behind it... small game will always suffer no matter what....



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scottie said:
Uh, the japanese game market is growing, not shrinking. 2009 has so far been down YoY, yes. But that is only because you're not looking at the big picture.

Hardware sales are the msot obvious way to observe that the Japanese game market is growing

7th gen
DS 28.2
PSP 12.9
Wii 8.6
PS3 3.7
360 1.2
Iphone Not many, it only just released
Total 54.6 million in 4 years for most consoles, 3 for others

6th Gen
PS2 21 million
GBA 16.7 million
GC 4
360 0.5
DC 2.2
Total 50.4 over about 10 years or so

The 7th gen consoles have already outsold the 6th gen. How is that shrinking?

You can go ahead and say the Japanese Market is still as strong as ever, but their gaming industry is no longer the force they once were. As to your previous post saying that Japan is the 2nd largest in a long line of vital markets, even the UK alone (which is of course counted among the E.U.) have surpassed Japan in overall sales.



nofingershaha said:
scottie said:
Uh, the japanese game market is growing, not shrinking. 2009 has so far been down YoY, yes. But that is only because you're not looking at the big picture.

Hardware sales are the msot obvious way to observe that the Japanese game market is growing

7th gen
DS 28.2
PSP 12.9
Wii 8.6
PS3 3.7
360 1.2
Iphone Not many, it only just released
Total 54.6 million in 4 years for most consoles, 3 for others

6th Gen
PS2 21 million
GBA 16.7 million
GC 4
360 0.5
DC 2.2
Total 50.4 over about 10 years or so

The 7th gen consoles have already outsold the 6th gen. How is that shrinking?

You can go ahead and say the Japanese Market is still as strong as ever, but their gaming industry is no longer the force they once were. As to your previous post saying that Japan is the 2nd largest in a long line of vital markets, even the UK alone (which is of course counted among the E.U.) have surpassed Japan in overall sales.

UK was bigger last year, but that's the only year it's ever happened and again this year it's not even close UK shrunk big time.


currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

So in the face of evidence, you are going to continue to assert that the Japanese gaming industry is shrinking?

The UK did in fact surpass Japan one [edit]year[/edit]. I'm fairly sure that Japan then re overtook it. Regardless, if you read my posts, you'll note that I said that the Japanese market was growing at about 70% of that of the Western market. So I agree that the Japanese market is becoming a smaller fraction of the total market. But that does not change the fact that it is growing very rapidly.

And yes, of course if we keep adding in countries together, then the Japanese market seems small. If we go by the breakdowns given in VGChartz
Others - population 5.6 billion - hundreds of countries
Americas - population approx 300 million? - about a dozen countries
Japan - population 120 million? - 1 country

And yet it still competes with these two regions



scottie said:

So in the face of evidence, you are going to continue to assert that the Japanese gaming industry is shrinking?

The UK did in fact surpass Japan one [edit]year[/edit]. I'm fairly sure that Japan then re overtook it. Regardless, if you read my posts, you'll note that I said that the Japanese market was growing at about 70% of that of the Western market. So I agree that the Japanese market is becoming a smaller fraction of the total market. But that does not change the fact that it is growing very rapidly.

And yes, of course if we keep adding in countries together, then the Japanese market seems small. If we go by the breakdowns given in VGChartz
Others - population 5.6 billion - hundreds of countries
Americas - population approx 300 million? - about a dozen countries
Japan - population 120 million? - 1 country

And yet it still competes with these two regions

Look, I'm just trying to say that if they want more sales, simultaneous releases are the way to go. If you believe you are right, then we'll eventually know in the future whether their current business practices are working for them are not.



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Exblackman said:
Kenryoku_Maxis said:
swyggi said:

Most constant sales come from appeal.  If someone wants a game, then they will get it no matter what.  If they are riding on hype (newcomers to a game generally fit in this category), then they were swept by dogma's fury.  "Everybody is so eager to get this game! It has to be good!"

 

No they don't.  In America, the most consistent sales comes from hype.  And there's 2 major drivers of that hype: 1) Word of Mouth and 2) Marketing.

Since most games don't get the type of marketing a major release such as Halo, GTA, Uncharted, Mario, Zelda, etc get, they have to go for the word of mouth hype.  If you stall a games localization for many months or a year, it loses that hype and people move on to another game.

Look at the sales for recent games like Muramasa, Little King's Story or like I stated in a previous post, Dragon Quest.  These games took close to a year to be localized from their Japanese counterparts and had little to no marketing outside of word of mouth (and some limited online advertising for Muramasa).  As a result, they're selling/have sold mildly (and in the case of Dragon Quest, horribly).

I can 't not say anything about dragon quest as I said above there is no way Little King Story and Muramasa could of come out at the same time worldwide it is impossible also those games would not have sold anymore if releases at the same time because of weak maketing... Your theory only makes sense for bigger games  that have  money behind it... small game will always suffer no matter what....

First off nearly any game can release in all regions simotaniously now adays.  The only reason they don't is if they are unsure of if they want to.  Muramasa and Little King's Story however were already being planned for international release before their main Japanese release.  Heck, Little King's Story released in Europe before Japan.  But then America and Japan had to wait 4 months for the game.  Why?  This is another reason why Japanese developers could speed up the process and have their games come out faster in other regions, because many times they already are planning to do it, yet it still takes 6-12 months for it to finally get to us.  And that leads to a loss of interest from the consumer, who will forget about that game and spend the money they were going to use on that game on something else over that 6-12 month period.

How many times have you heard of someone waiting for a perticular game to come out, only to buy something else instead because they're tired of waiting?  I don't know about you, but I heard about it all the time.  That happens more often to Japanese games because they have the long localization process to go through and Americans have the attention span of about 1-2 weeks.



Six upcoming games you should look into:

 

  

All big games like FF, Mario, Zelda and GT must have simultaneos release or at least not more than one month after Jap release. SE (especially). Well not all jap dev are like that. Konami and Capcom already release how much simultaneos benefit them. MGS4, RE5, SFIV and new games like Tekken 6 and Bayonetta also had close release for all regions. Dont blame all Jap dev. Only some of them like Nintendo, Sony, and Square Enix dont have simultaneosu release for their games. Some Western dev also had late launch in Japan for example GTA series which is quite big in Japan.



It's funny how you blame Japan for not doing WW releases when they have to translate the game from Japanese to English but you fail to see that MOST games released by western developers dont get a WW release in Japan. Sometimes Japan has to wait 3-6months or more for a western developed game to be translated and released in Japan.

Talk about looking at only one side of the coin.

Im all for WW releases though and wish the majority of games were WW but its costly and theres a chance of x game bombing in X country could put the dev's company in the red. Not a good business move.



Oniichan said:
It's funny how you blame Japan for not doing WW releases when they have to translate the game from Japanese to English but you fail to see that MOST games released by western developers dont get a WW release in Japan. Sometimes Japan has to wait 3-6months or more for a western developed game to be translated and released in Japan.

Talk about looking at only one side of the coin.

Im all for WW releases though and wish the majority of games were WW but its costly and theres a chance of x game bombing in X country could put the dev's company in the red. Not a good business move.


As we were saying in this thread, games from small developers or niche games like katamari is an exception since they obviously do better in Japan. As to say I'm not considering Western games, remember that we're talking about games that would obviously do well abroad. Games like katamari will no doubt get overlooked no matter how fast they are released in the West, and the same can be said about Western games being released in Japan. For sure titles that can be sold worldwide however, the longer they take to get it localized, the less sales they will make.

An example would be Gran Turismo 5, it is a title that will do well world wide. However if they take too long to get it localized for certain markets, the consumers may pick something else up during the time. Other games might not be as great, but it will chip away the hype by the time it releases (not to mention pockets).

You could say I'm only looking at one side of the coin, but for major publishers, shouldn't they be looking at both sides too.



Even weirder is how it take so long to localise for release in Europe. Why does the UK version of ACiT release over a week after the US version?



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