Section by Section Breakdown of the Article
Recent suggestions that the high-flying Nintendo Wii's days at the top of the console sales charts may be numbered are beginning to look less ridiculous every day, as more people in the know come round to that point of view.
The latest naysayer to pitch in is heavyweight business newspaper The Nikkei in an analysis piece headlined 'Software Houses Miscalculate Audience, Demand For Wii'. In the subscription-only article, author Tomoyuki Kawai reflects on a range of concerned voices within the videogames industry.
1) Naysayers are nothing new, so nothing to really talk about here
Nintendo the only winner
One of the prime worries seems to be that, while it's true the Wii has driven up software sales for the industry as a whole, Nintendo has been the only real beneficiary because it has been best placed to analyse demand from early adopters and deliver the hits.
Other software houses have been less agile and many have ended up with flop titles on their hands. The result for them has been no overall increase in sales compared to the previous year and a reluctance to commit to the Wii platform.
2) Basically I am hearing the same things we have been hearing for months here. But wait...whats that Nintendo is the primary beneficiary??? ...Uhm....yeah..of course Nintendo is positioned to have the biggest impact, its their hardware, they got a headstart, they have more data, more experience, and *gasp* they make good games? Amazing, good job columbo you solved the murder!
Wii gathering dust?
The report goes on to discuss the likelihood that many Wiis are gathering dust in owners' cupboards, citing one software house president as saying, "People bought it out of curiosity, and it's likely a lot of them haven't used it."
Given that September saw Wii sales fall sharply in Japan for the second consecutive month, it seems reasonable to speculate that the bubble inflated by the novelty factor is starting to deflate, but writing Nintendo off at any stage is a perilous course to steer.
3) So wait...Nintendo is enjoying increases in software sales and still you are saying many Wiis are gathering dust? Which is it? One minute the excuse is you can't sell 3rd party games because people are having so much fun with the Nintendo games and next you can't sell 3rd party games because nobody is even playing the console?
Conclusion:
This sort of nonsensical double talk is exactly the kind of stuff that people were writing around launch time and its the kind of stuff they are going to continue to write probably until the end of the generation. Haters hate, and it should come as no surprise to anyone that consoles aren't excluded from this tradition.
Now, if you want to say the "constantly sold out" bubble is about to burst, you may be correct. But personally I think it will still be pretty hard to find in the US until '08. After that it really depends on how well wii fit does and how well the console does in the media over the holidays etc. If Nintendo gets a bunch of press about being the "hot" item for the year it could drum up even more interest. But most importantly, and I have said this before, I think when little Billy and little Timmy open their Wii in front of the extended family and plug it in, the entire family is going to get an opportunity to see the console in action and from day 1 that is exactly the type of thing that has been selling the console.