If I remember correctly, Nintendo is the only one who doesn't sell their hardware at a loss.  Is this correct?

2010 is the peak year, and twilight will come next fall after Natal and all the big franchises and sequels have been released. After that it's just a wait for next gen, especially when rumors about next gen hardware is starting to pop up.

New technology won't really be cheaper than 5 years tech whose price keeps going down....

And I don't think Sony is looking into taping 2 PS3 together and calling it a PS4.

As for the losses incured it is true, but starting a new gen to incur even more losses doesn't look like a good solution either :P

The next generation will start in 2010, with Sphere and Natal.

I think this generation will last longer than the previous ones... PS3 and X360 will soon have new motion controls: Sony and Microsoft just can't end this generation right after the launch of their new toys, the consumer would feel confused, if not abused...

The HD tech is already impressive enough for most games possible, and game's budgets are already really high: higher would be too risky for most teams out there... never forget a good game takes time: 2 years is a minimum, and i don't think most devs want to already develop games for the next gen, with brand new tools to master, rising costs, small initial userbase, etc... once again, too many risks, while profits are finally secured this gen...

The only company needing something new on the market will be Nintendo, for all the reasons we all know by now... the so-called "Wii HD" will maybe come sooner than the other "next-gens", if Nintendo want to have the same 3rd party library as PS360, and really be the market leader this time, for all types of games, even the most "hardcore" and all the "graphic beasts"...

But anyway, i think Nintendo will first release a handheld update, as DS will soon be 6 years old... with the brand new DSi on the market, it won't happen tomorrow anyway, as once again, the consumer would feel "abused" if a new console was realeased before 2011...

I only have Wii and DS, but i know i don't want to spend more money on hardware right now, as both consoles have many great games announced for 2010... for me, the Wii's even gonna have its best year so far, with at least 10 excellent and "big budget" titles already in the want lists of many... and many "yet to announce" projects we still know nothing about...

2011 and 2012 will logically follow that trend on Wii, the current market leader after all, even if 2013 (or holidays 2012) will be the year for Nintendo's next home console...

So no twilight, but quite the exact opposite: many good games to come for all the consoles out there, which is great for everyone... we never had so many choices: all the past classics are easily available, the digital distribution is gaining momentum, and the number of excelllent games released each year is absolutely stunning, in any of the "genres" or "styles" each of us could like... in the end, i think this generation will be remembered as the best ever...

Actually it may be cheaper, you can get more power out of cheaper PC CPUS and GPUs than out of the cell, better to use those instead

Worked for Wii

Losses would be less, since they've learned from the Wii and the mistakes of this gen

Yeah for me the gen is over. We'll get a couple gems and then start talking about new consoles mid 2010.

Nintendo has won, they will release a few more beauties but should start work on next gen too.

MS has won, they are worthy to my eyes, not much more from them to be expected besides natal.

Sony has lost, they are however reviving their sales with the slim and that might be their salvation for next gen... though they produced the Go.... that'll be the most interesting company to study next gen.

PS3 and 360 motion controls wont succeed, Sony and MS will be forced to launch new consoles.

Why does nintendo need anything new, sales show that it doesn't people prefer Wii over PS3 and 360, even now, Wii HD isn't needed, because consumers don't care

Nintendo doesn't need the 3rd party library of the PS3 and 360, in fact its games outsell third party titles

Well its nintendo that reallly should we focused right now since theyre the trend setter. And yeah, I consider the motion control on PS360 a next gen than current gen. Generations arent about technology its about how you played the game. And if motion controls will succeed we never seen any games like we enjoyed today. If carnival games makes more profit from take 2 do you think theyll make another GTA game in a HD console with outdated controllers especially SONY and MS  embraced motion controls?

I can see it, carnival games using Project Natal instead of waggling you can use your whole body of course in that time the Wii will become a core console because its the only console that still using traditional controls.