Train wreck said: The past five weeks have shown that a new X360 price point does not generate a substantiation increased sales. The ability to lower prices at will is a nice card to have, but the card has been overplayed. |
Good point, but I see that as a second element:
1 - Can MS cut the price further if they wish pretty much anytime? Answer - probably
2 - Would another price cut have decent impact on demand? Answer - not sure.
I agree initial response to price cut seems muted, but that could be down to focus on Slim, lack of new titles (ODST clearly appealing to existing owners), time of year, etc. We'll have to wait a bit to be sure, plus I want to see how 360 fares over December at its price point. But I agree while MS could cut price it wouldn't necessarily make sense right now to cut price, they could just devalue the brand without gaining that much market share if they drop too fast too soon.