In a recent video interview, Reggie Fils-Aime talks about the biggest retailer for the company as well as how to sustain sales in these harsh economic times.
“Walmart is my biggest customer, when talking about my region which is Canada, US, and Latin America. What we see across the world is the same as the US, consumers are very hesitant to spend and when they do they are doing it thoughtfully. As a consumer product manufacturer we have to step it up and keep delivering great experiences.”
Reggie also talks about how product innovation such as the Vitality Sensor, will drive more sales when people get bored with their current experiences.
An interesting point though is that Reggie stated that the pricecut is to draw in non-gamers on the fence in essence. This makes me wonder if Nintendo has yet another strategic pricecut down the line as there are 3 tiers in the Blue Ocean Strategy.
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Ideally yeah, the VITALITY sensor is ninty's next "big wii peripheral game thing" + I can see how it could appeal to audiences!
