Next week expect to see HUGE sales for the Fifa10 game.
In UK some retailers have been rather naughty and cut the price by nearly half on the opening day. The game is released today and is meant to be sold for £39.99. However Tesco have decided to start a retail war by cutting the price by £15, selling it for £24.99......
Following suit Amazon then dropped their prices for the game too.
Last year Fifa sold around 8M units and is probably the most popular games title in the UK. EA and Fifa heavily market the game spending millions and millions on advertising alone.
So expect this game to fly off the shelves. You can talk about your MGS's, Your Call of Duties etc but Fifa is a whole new ball game. (excuse the pun).
Last year in it's first week it sold
323k on 360 in Europe, and 421k on PS3. I expect those numbers to be shattered if this now turns into a retail war and places like Game,HMV follow suit.











