Retailers pleased with PSP Go ... because it helps sell the PSP-3000

by Ben Gilbert 

Despite word from a few European retailers that Sony's download-only handheld, the PSP Go, won't be sold in their stores, the company's UK product manager isn't afraid of poor sales. Even with no ability to read physical media (read as: nothing for retail to sell other than the console), and a £224.99 price point ($362.07 -- seriously), Sony's Claire Blackhouse says retailers are happy to have the new console in their stores. "We were very aware of concerns when we went into it and I actually expected a lot more negative responses than we actually got," Blackhouse told GamesIndustry.biz. "[The retailers] were really quite fine with it."

Furthermore, she says that retailers see the console launch this week as a "way of getting people into the store," that those not able to afford the new hardware will "aspire to it" and "might buy the PSP 3000 instead." She even riffs on a PSP-ified family, where "dad might buy the PSP Go but the kids might get PSP 3000s." Sony's 180° marketing shift we've seen recently for the PSP 3000 certainly helps to serve as proof of the company's belief in this strategy. Only time will tell if it'll work.

wow just wow

lol, selfish father

{facepalm}

I will pretend SONY never said this

I love the father analogy, it's superb!

simply genius

Why??

And the title is pretty mis-leading.
What they're saying is that they don't expect this thing to sell on-par with the 3000 at all. It's clearly just there for SONY to get extra money out of the more willing and financially stable consumers. It also let's you know that the 3000 isn't going no where. 

That's simply brilliant lol.

Sony, what are you doing?!