http://www.gamespot.com/news/6181127.html
Janco Partners' Mike Hickey believes the acquisition could also put EA in a prime position to capitalize on a possible shift in consumer focus this holiday season. Addressing EA's earnings in a note to investors, Hickey said that "the recent release of killer content (Halo 3, BioShock), lower hardware price points, and limited Wii (hardware/software) supply could shift market focus from Wii casual to 360 hardcore this holiday." Such a shift, along with the rumored $399 PlayStation 3 arriving in November, he continued, "should benefit [EA]."







