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Forums - Gaming - NPD: Cross-ownership figures (Wii and 360 owners shun PS3)

noname2200 on 15 September 2009

http://www.npd.com/press/releases/press_090914.html

Cross-Ownership*
According to the reports, among Wii owners in the United States (who represent 32 percent of all gamers), 14 percent also own a PlayStation 3, and 26 percent own an Xbox 360. Among PlayStation 3 owners (who currently represent 10 percent of all gamers), 42 percent own a Wii and 34 percent own an Xbox 360. However, among Xbox 360 owners (20 percent of all gamers), 42 percent own a Wii, but only 18 percent own a PlayStation 3.

   
Those who own the following console ...
  Wii PS3 360
Also
own
a ...		 Wii 100% 42 42
PS3 14 100% 18
360 26 34 100%

*Note: Ownership refers to self or household ownership

Another interesting note:

Online versus Offline Genre Preference
The three current-generation consoles follow the same gaming trend in online play by genre, with 51 percent of Wii users claiming Card/Puzzle/Arcade/Word games is their most commonly played genre.  This genre of game is also popular with  Xbox 360 and PS3 online gamers(39 percent and 42 percent, respectively), but Shooters ranked as the most commonly played  for online gameplay among 360 and PS3 users, at 59 percent and 57 percent, respectively.

Offline gaming is significantly different for all three platforms, with Family-oriented games topping the list for Wii, followed by Racing and Sports games. For Xbox 360, Family-oriented and Action/adventure tie at number one as the most commonly played genres for offline gameplay. For PlayStation 3 gamers, Action/adventure and Racing top the list of commonly played genres to play offline.

“This report helps to debunk the commonly held belief that casual-type genre games are primarily enjoyed by less serious gamers.  This clearly shows that PS3 and 360 users also participate with these genres quite often, even if shooters remain the most commonly played online genre,” said Frazier.



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MAFKKA on 15 September 2009

So almost 50% of 360 owners also have a Wii? Thats alot. HD Bloodtraitors!



famousringo on 15 September 2009

Wow.

I'm surprised that 42% of people with an HD console also own a Wii.

Funny anecdote about playing card games online: I know a PS3 owner who is under a lot of pressure from his friends to get a 360... so that he can play Uno with them online.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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scottie on 15 September 2009

Maths time. Responding of course to the claim that 'Wii and 360 owners shun PS3'

In the Americas, the 360 outsells the PS3 almost 2:1

Wii owners in the USA have a 26% chance to own a 360 and a 14% chance of owning a PS3. Note that this is under 2:1 (and is further from 2:1 than the total ratio of sales)

So the only conclusion I can draw is that Wii owners are slightly more likely to be PS3 owners than non Wii owners



outlawauron on 15 September 2009

The sample size is pretty small though.



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Exblackman on 15 September 2009

This is interesting.....how the consolse overlap each other in different categories and what each have thier genre dominance in.



I love fighting games !!! Come on challenge me !

Xoj on 15 September 2009

conclusion.
ps3 owners have more money :P.



ShadowSoldier on 15 September 2009

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famousringo on 15 September 2009

@outlawauron

The sample size is fine. A sample size of 1,000 gives pretty good data on a population of any size, as long as the sample is unbiased.

More problematic is that it was an online survey, which throws a pretty heavy bias into just about any research. NPD has tried to weight things to compensate, but... yeah. Don't go taking this research too seriously.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

mai on 15 September 2009

42% of both, X360 and PS3 owners, also have a Wii at their housholds. This info is pretty much confirms my guess, that a lot of core demographics of HD-twins (according to Nielsen's last year data, those are males 13-17 and 18-24 yo for X360 and PS3, respectively) have access to Wii, i.e. they're Wii potential demographics. If any Wii game, that catter to those demographics, unable to reach it - it's better to look for some other reasons rather than just standard 'Wii gamers aren't hardcore etc etc'. Though the lack of teenagers attention to the system (again according to Nielsen data) is obvious, but at least they HAVE the system. Next goal for publishers is to draw their attention to sell the game, but for numerous reasons (among them bad-mouthing and whole 'not so cool' image of Wii are playing a huge role here) it's hard to achieve. But doing nothing not gonna change situation. Though I'm to so sure if this situation even need fixing. For what purpose?