Sony Computer Entertainment / Physics Effects SDK

At CEDEC 2009, Sony Computer Entertainment exhibited the Physics Effects SDK. The Physics Effects SDK is a physics simulation engine optimized for the Cell Broadband Engine, which is provided as part of the PlayStation 3 SDK. Because the Physics Effects SDK is optimized for PlayStation 3, it can do physics simulations very fast, even though they are considered to impose a very high computing load. This could expand developers’ scope to include even more complex physical phenomena and mechanisms in games.

http://www.diginfo.tv/2009/09/11/09-0271-r-en.php

i think this is not something special, since i saw it before... or if it is someone explain ?
(they using the snake thingie on this video on noby noby boy and the mechanical thing on Little big planet.)

So uh, more games going to use this for PS3 instead of Havok?

That would make sense. Since it's more optimised for the spus. Presumably.