$133.5 Million Advertising Campaign [Pics]

MrNathanDrake

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MrNathanDrake on 04 September 2009

lolwut?

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sully1311 on 04 September 2009

im impressed sony.!

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darthdevidem01 on 04 September 2009

OMg

those ads are actually cool & not scary SONY well done!

the colours are good & they are informative

but this kind of marketing should be done closer to the xmas season

All hail the KING, Andrespetmonkey

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papflesje on 04 September 2009

@ darth: people often start thinking about what they want for Xmas when school starts up again. So I think they need to imprint this image of the PS3 now, to reap benefits later. Otherwise they'll be leaving it up to the Xbox 360 (who keeps advertizing anyway).

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finalsquall on 04 September 2009

I have seen ad's here in Australia all over the place. It's Cool :D

Unleash The Beast!

End of 2011 Sales: Wii = 90mil, 360 = 61mil, PS3= 60mil

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Rickz0r on 04 September 2009

@Darth
Remember the baby advert? Man those gave me sleepless nights...

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kingofwale on 04 September 2009

Rickz0r said:
@Darth
Remember the baby advert? Man those gave me sleepless nights...

if an ad can keep you up at night thinking about them, they have CLEARLY done their job. ;)

Soriku (Feb 10/08): In 5 years the PS3/360 will be dead.

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Original cast: Badonkadonkhr, sc94597 allaboutthegames885, kingofwale, Soriku, ctk495, skeezer, RDBRaptor, Mirson,

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selnor: Too Human I even expect 3-4 mill entire life and 500,000 first day. GoW2 ( expect 7 - 9 million entire life and over 2 mill first day), Fable 2 (expect 5-6 million entire life and 1.5 mill fist day) BK3 (expect 4 - 5 mill sales entire life and 1 mill first day).. Tales/IU/TLR should get to 2 or 3 million! post id: 868878

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According to pre-order rate in week 13 (post id: 2902544)

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sully1311 on 04 September 2009

this is brilliant: for comparison in the US its like putting the ad on the subway system, trains and buses all around the US

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cheese_man on 04 September 2009

WHY ADVERTISE SINGSTAR? OMG WTF

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sully1311 on 04 September 2009

^its quite successful here, +casual gamers

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Unleash The Beast!

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Episode 2:Letsdance: FFXIII (PS3+360) first week in NA = 286K According to pre-order rate in week 13 (post id: 2902544)

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Episode 2:
Letsdance: FFXIII (PS3+360) first week in NA = 286K
According to pre-order rate in week 13 (post id: 2902544)