@serious

SONY has started serious marketing since 1 sept!

Now if only the ad didn't suck... I can see music videos and iPlayer for free on the internet, and I can buy a Blu-ray player for, what, £80? Why am I spending the other £170? BECAUSE IT'S A GAMES CONSOLE. Nobody cares if it can play freeview television.

I heard a radio commercial this morning for PS3.

Nice ad...

Here in Belgium (talk about a small market ^_^), there are tons of PS3 commercials right now (and I don't watch TV very often), it's really surprising, I used to see only Wii or DS spots...

I seen the ad on G4 and was amazed as well. Can't wait for that uncharted 2 2nd beta 9/15 for the multiplayer!!!

I already seen the commercial like 10 times

there is a big difference between seeing the commercial on tv and seeing it on youtube.

Proves me right again, in many previous topics.

@theprof00

is the difference for the better or worse?

Commercials are much more effective when seen on tv as an interruption or as a followup to emotional interest.
For instance, you identify with the show you are watching (that's why you watch it), those feelings carry over through commercial breaks as long as they are not too many commercials in the break.

Watching a commercial on youtube is like watching a tv show or flipping through the channels. You have no investment in it, and actually quite to the contrary you are taking a distant view because of a possible pre-existing involvement with the product. For example:

You like a product a lot. You hear about a new commercial for it, and then look it up. At that moment, you have already sided with the product and are watching the commercial to determine whether or not the commercial is good, rather than the product, which is the opposite of what commercial makers want you to think.

There's a lot of literature on the subject..there's actually a lot more to it than that. That was pretty simplified.

The point is, if you take a critical position on a commercials asthetic/style/w/e, it becomes very difficult for a viewer to get the full impact. They are instead only influenced by comparison to their own sense of stlye/asthetic and judge the product based on that. A company whose talent for commercials is strong must also have good products, and the contrary.

i really want to see the other 7 commercials if there any thing like the aroma therapy candles i may just buy a second ps3 for my gf lol.