PS3 Slim 'Play Face' ads invade Shibuya Station

by Griffin McElroy { Aug 26th 2009 at 2:00PM }

Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements, and landed squarely on the walls of Tokyo's super-busy Shibuya station. Japanese tech blog AndriaSang captured the haunting sight, seen in the image above.

We briefly considered sending in our own countenance to the Play Face campaign's website, but we're not sure that our current look of complete and utter confusion would help sell any hardware.

*saw these posters in the world ends with you*
Again, sony has this damn weird advertising approach. Have the ps3 being held by a hot chick, slap a label telling everyone what your product can do, and show the price. That's all there is to it. not this alternative/abstract style

I doubt, however, that the people will look at the ps3...they will instead look at the hot chick :p

It sold out in amazon japan

what does it say next to all their faces?

emotions.
this actually doesn't look creepy as wall poster.

The commericals are creepier:

if you compared it to Wii & 360 Ads you'll find it the best

Finaly Sony is doing some good marketing. Don´t like the add, but gotta say it works because it´s weird.

Hey, at least they are putting SOMETHING forward instead of sitting on their asses, at least this time we actually see the bloody console with the tradmark buttons on.