^Again you got to understand what he is saying. He is talking about why you enjoy a game. This happens because of intratextual influences, that is other books/films/games/stories/imagery outside the game world, that actively inspires your mind to attach positive feelings to the game because of it.
Hence me mentioning the 40 yrs of public fascination with space travel, ufo's, superman, whatever.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.














