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Forums - Nintendo - Wii July NPD numbers lowest since launch

reask on 14 August 2009

Analyst expects Wii price cut, July NPD numbers lowest since launch

August 14th, 2009 @ 22:07
By Stephany Nunneley

Broadpoint AmTech analyst Ben Schachter has weighed in on yesterday’s NPD results for July, and has pointed out that Wii hardware sales are the lowest ever since its launch in November 2006.

To counter this, Schachter says Wii needs a price cut, and it is expected soon.

“Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut),” stated Schachter.

According to the NPD figures, Wii sold 252,000 units in the US during July.

More through IndustryGamers.

Posted in: America, Financials, Nintendo, Retail, Trade, Wii

Viewing 2 responses

got the story on vg247.


 

 

 

 

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leo-j on 14 August 2009

No way, there is no way wii is going to drop in price, why would they? They are outselling the competition by a good amount..



 

mM
Mr Khan on 14 August 2009

I certainly don't expect one to come by September, unless Nintendo announces it at GamesCom (and Nintendo has always kinda phoned it in at Liepzig before, so i don't see why Cologne will make it significant)



Monster Hunter: pissing me off since 2010.

reask on 14 August 2009
leo-j said:
No way, there is no way wii is going to drop in price, why would they? They are outselling the competition by a good amount..

Only a 48k difference this month between 360 and Wii.



 

 

 

 

sguy78 on 14 August 2009

I would expect it next year.



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Squilliam on 14 August 2009

That is not good, for the Wii. (from the perspective that the Wii is a shining blue ocean phenomenom washing away the hardcore consoles)



Tease.

Branko2166 on 14 August 2009

Also one thing to keep in mind is that unlike the PS3 and the more expensive 360 SKUs, the Wii has been priced at mass market price since launch. Consequently I suspect a price cut for the Wii will have a significantly lesser impact.
It would appear that it's simply a matter of demand slowing down for the wii.



 

 

FreeTalkLive on 14 August 2009

I agree, even though it was the 2nd lowest since launch, it was still pretty good :)



 

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Kasz216 on 14 August 2009



griffinA on 14 August 2009

The wii will not have a pricecut, that's a "red ocean" strategy. Nintendo only has to work on getting new, compelling games that sell the system. Not Wii Music and Animal Crossing, which failed to sell the system.



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