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No stock means PS3 price cut

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Retail expects September promotion as supply channels run dry

Rumours and speculation have been rife for many weeks now, but MCV can reveal that Sony is clearing PS3 hardware stock from the channel ahead of what is expected to be a new price point introduced from early September.

A press conference at the Gamescom event in Cologne next Tuesday (August 18th) is expected to provide details of the price cut – and possibly the launch of the rumoured redesigned PS3 Slim.

But ahead of that, UK retail has already begun to comment on the current lack of hardware stock on the market.

Two of the UK’s leading national retailers have confirmed to MCV that they have been told not to expect any further supplies of the console until later this month or early September.

“Sourcing PS3 stock has been a challenge for the last two to three weeks,” an anonymous spokesperson for one of the UK’s largest national retailers confided.

“There are obviously lots of rumours flying about as to why that might be. I don’t think it’s to do with demand, though. Sales are low at the moment and have been for a while. We’ve been told not to expect any further hardware deliveries until September.”

A major UK entertainment chain also confirmed to MCV that supplies have dried up and that it had been told not to expect any new stock until the end of the month.

Sony is remaining tight-lipped until its conference next week, but the situation with UK channel stock surely provides compelling evidence of a price move at the very least.

MCV will be providing comprehensive live coverage of the Sony press conference next Tuesday from 18:00, along with all the news and annoucements elsewhere from the Gamescom event.

 

http://www.mcvuk.com/news/35356/PS3-stock-dries-up-price-cut-due-September

This again proves that there is no way 1.2 million PS3 are on shelves WW. Since Sony is looking to launch PS3 slim and discounting current PS3.



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Australia is also pretty much out of them. EBGames, GAME both sold out and the Sony online shop is out of stock. I also emailed EBGames asking when they'd be getting more stock and they replied at the end of august.



Can't wait for the press conference. 3 hours long O.O
I expect big things, do not dissapoint me Sony!



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Good, I think we should be seeing more of these stories over the next few weeks



Unclean said:
Can't wait for the press conference. 3 hours long O.O
I expect big things, do not dissapoint me Sony!


Will any of the major gaming sites or G4 cover it? Never cared about it until now.

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When is the Press Conf ?



An SKU chance will probably mean a price change.

So in a sense i can see this being right.

But why would Sony dry up the channels just to change the price?



^ Slim



Unclean said:
Can't wait for the press conference. 3 hours long O.O
I expect big things, do not dissapoint me Sony!

http://www.vgchartz.com/forum/thread.php?id=82465

the source in that thread says the conference is only going to last around an hour or so and not three.



Xxain said:
^ Slim

I didn't really follow the whole Slim saga but do Sony intend the Slim to completly replace the old model or are they going to keep selling it next to it, possibly at a lower price point?

The smartest thing to do IMO would be lower the fat to 300$ and sell the slim for 400$ during the holiday season, then once you have squeezed all the sale you can out of the one ready to pay premium for a Slim, discontinue the fat and drop the Slim price to 300$.



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