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Forums - Sony - RUMOR - PS3 Price Cut to be announced TODAY by SCEE!

Vetteman94 on 10 August 2009
Alby_da_Wolf said:
RageBot said:
But if the slim's production cost is 252$, and they sell it at 300$, how do they lose money?

It depends on how that $252 is calculated: the old estimates we saw in the past, like the ~$450 in October 2008 included warehousing, shipping and retailer profit, if the current $252 includes only production and, maybe, warehousing and shipping, you must take into account that retailers will want a bigger than $48 profit on a $300 retail price, so Sony would initially lose some tens $ per unit. Obviously, when production is at full capacity, Slim will give more savings than the normal evolution of Fat production.

Actually I have heard, from members of this website, the retail markup is only about 5-10%. So it would still make Sony money, but that is if it includes the warehousing and shipping and packaging and such. 



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Dgc1808 on 10 August 2009

Well... won't take long for us to find out...



4 ≈ One

VGSpain on 10 August 2009

That's true guys.. I'm from Spain and PS3 is 299€.

There are some awesome bundles too:

PS3+4 games+2Blue Ray movies+ accesories+ Dualshock 3 = 379€

 



Aion on 10 August 2009

They should cut it in NA too.



 

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Squall_Leonhart on 10 August 2009

If this was true then wouldn't we have heard something by now? lol



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Vetteman94 on 10 August 2009

So, there has been no such announcement? I figured they would just wait until GDC, if no new really soon I imagine it will just wait.



sully1311 on 10 August 2009

^^You mean gamescom



Alby_da_Wolf on 10 August 2009
Vetteman94 said:
Alby_da_Wolf said:
RageBot said:
But if the slim's production cost is 252$, and they sell it at 300$, how do they lose money?

It depends on how that $252 is calculated: the old estimates we saw in the past, like the ~$450 in October 2008 included warehousing, shipping and retailer profit, if the current $252 includes only production and, maybe, warehousing and shipping, you must take into account that retailers will want a bigger than $48 profit on a $300 retail price, so Sony would initially lose some tens $ per unit. Obviously, when production is at full capacity, Slim will give more savings than the normal evolution of Fat production.

Actually I have heard, from members of this website, the retail markup is only about 5-10%. So it would still make Sony money, but that is if it includes the warehousing and shipping and packaging and such. 

I'm puzzled: stores that sell a lot of games too may find a markup so low acceptable, but appliances stores selling mainly HW won't find it appealing, while for assembled computers retailers' margin is quite low (but they recover on peripherals), for consumer electronics it's usually quite high. Oh, suddenly it springs to my mind that I'm in EU, and strong Euro united to "creative" exchange rate applied by traders (the parity applied isn't justified by VAT, it largely exceeds it) automatically gives them an higher margin than in more competitive markets like USA.



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Vetteman94 on 10 August 2009
Alby_da_Wolf said:
Vetteman94 said:
Alby_da_Wolf said:
RageBot said:
But if the slim's production cost is 252$, and they sell it at 300$, how do they lose money?

It depends on how that $252 is calculated: the old estimates we saw in the past, like the ~$450 in October 2008 included warehousing, shipping and retailer profit, if the current $252 includes only production and, maybe, warehousing and shipping, you must take into account that retailers will want a bigger than $48 profit on a $300 retail price, so Sony would initially lose some tens $ per unit. Obviously, when production is at full capacity, Slim will give more savings than the normal evolution of Fat production.

Actually I have heard, from members of this website, the retail markup is only about 5-10%. So it would still make Sony money, but that is if it includes the warehousing and shipping and packaging and such. 

I'm puzzled: stores that sell a lot of games too may find a markup so low acceptable, but appliances stores selling mainly HW won't find it appealing, while for assembled computers retailers' margin is quite low (but they recover on peripherals), for consumer electronics it's usually quite high. Oh, suddenly it springs to my mind that I'm in EU, and strong Euro united to "creative" exchange rate applied by traders (the parity applied isn't justified by VAT, it largely exceeds it) automatically gives them an higher margin than in more competitive markets like USA.

But the PS3 isnt HW only like most other appliances.  From what I have been told they make the most money on peripherals and games.

@sully1311

Is this not the big conference coming up in Cologne, Germany?

http://www.gdceurope.com/index.html

 



shanbcn on 10 August 2009

In Spain PS3 is now at 299€ every where. But idon't think this is official price cut, probably to clear stock for Slim.