Vetteman94 on 10 August 2009
Alby_da_Wolf said:
It depends on how that $252 is calculated: the old estimates we saw in the past, like the ~$450 in October 2008 included warehousing, shipping and retailer profit, if the current $252 includes only production and, maybe, warehousing and shipping, you must take into account that retailers will want a bigger than $48 profit on a $300 retail price, so Sony would initially lose some tens $ per unit. Obviously, when production is at full capacity, Slim will give more savings than the normal evolution of Fat production. |
Actually I have heard, from members of this website, the retail markup is only about 5-10%. So it would still make Sony money, but that is if it includes the warehousing and shipping and packaging and such.
