JEDE3 said:
TWRoO said:
JEDE3 said: "If you are correct about the only thing causing them to lose money being R&D... "
Point me in the direction I ever said that... |
Well the losses the gaming division has been taking don't seem to have any other explanation if you thing PS3 is profitable.
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woah, point me in the direction i said that. |
Said what?
You are saying the PS3 hardware is profitable and it can still be profitable with a $100 cut.
If that were true, then Sony must be losing money somewhere else besides normal PS2/3 and P business.
As you said:
. People were so quick in claiming the Ps3 is the sole purpose of Sony's losses. Now in hindsight we are able to see things a little more clearly. Post E3 we can now see what Sony has been doing with it's money. On top of Ps3 losses there has been 2 PSP revisions in a year, 1 Ps3 revision, a PS wand, and I'm comfortable in saying they are in early stages of PS4 and PSP2
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Wait, I re-read it... you are saying that PS3 HW is not profitable now, but could be when they do X,Y,Z --- apologies.
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Well I vaguely remember some of those estimates on parts for the PS3... at launch 2 of the most expensive components were the blu-ray drive and the cell chip. each at $150+ to manufacture
When the estimates were released later on (may have been your iSupply ones.. I am not certain) those two components were clearly the main source of cost cutting, with BR drive/laser down to $20-30 or something, and the Cell chip down to under $10 (this is from memory mind you, but those two components were definately the main loss)
So those two components... neither of which are possible to take out of the PS3, had already reduced cost by immense amounts and didn't have much further to go.... reducing the chip-set size again down to 45nm and reducing other sizes for a PS3slim would not have anywhere near the same effect.
Cost cutting on tech like that can only go so far before they are basically at a wall and trying to cut any more is pointless unless you are selling to billions of people (because the cost of changing dies for smaller chips etc would outweigh the savings made manufacturing them in the future) This is why people saying the Wii must be making $150 profit by now are talking bullshit... the Wii was basically already next to the wall when it launched, so cost cutting is minimal at best.