Everyone is focusing on the BC side of the interview, but I thought that this part was much more interesting:
But the consumer is going to see that the machines are priced similar and that there are multiformat games on the market, so how are you communicating to consumers the difference between the consoles?
The feature that every single PlayStation 3 has always had right from the start is that not only is it a high definition games machine, but that it's a high definition movie player as well. We're in a world, whether you like it or not, that is moving from standard definition to high definition. People are expecting a high-definition world. Again, the adoption rate is all proportional to price and prices in all areas are coming down, which is great news for all consumers. What we're dong is that right from day one we are a part of that world and we always went with the Blu-ray disc for two reasons. One, because it's essential in giving great gaming that you have the capacity it offers, and secondly, because people will want access to high definition movies and Blu-ray is the best format for that.
So according to him, consumers should see the PS3's advantage over the competition as being the Blu-Ray movies? Oh my god, I hope not every executive in SCEE is as blind as this guy appears to be...
My Mario Kart Wii friend code: 2707-1866-0957









