The way the NXE is set up is that there are basically a stack of options going from left to right.  The ads and such are on the stack to the right.  You never even have to scroll to the right.  The main selections are the top one of the stack.

There should be an option for users to disable the ads.

Specially for Gold subscribers. 

IMHO at this point Microsoft has to make a pick, either Gold revenue or advertisement revenue. Demanding a quote for the premium service and attaching ads on top of it is just over the top.

I always see it as being charged when a company puts advertisements up there to see, the more obtrusive, the more you're charged - and the more money the facilitator makes. I really don't like the direction Microsoft has taken with putting Advertisements within their Nxe on xboxlive, I don't want to see more and more of this in the industry - gaming has been for awhile a place free of yourself being exploited by unnecessary consumerism. I hate to say it but it's like microsoft is planning to sell hardware at a loss only to make up the loss by subjecting you to ads, overpriced peripherals, and paying for online. (and it's working.) You can imagine the flack Microsoft would get if they put adds on every third item in the Window's taskbar. Honestly with the advertisements you see on xbox live which a lot of people pay for, Microsoft should be sending you a check in the mail.

I really don't understand why people stand by and accept this sort of bull.
If you think somehow ads don't effect you or don't effect your spending habits, you're lieing to yourself, you can be perfectly happy without all the stuff they want you to buy. Perhaps it's better you didn't see the add at all so they won't convince you you need what they want you to buy.

Really? l2selfcontrol

I can start up my 360, go to Game Marketplace, browse games, go back to the main menu, go to Video Marketplace, go back, go to My XBox to start my game and never have to mess with an ad. No ad will be where my current attention is. Ads can only be viewed by going to the right. Sure you might could see the picture of the ad, but in no way do I ever have to scroll over the ad or interact with the ad.

So Microsoft will use this new ad revenue to make Xbox Live free yes?

Nickel and Dimming is adding fees for signup or finders fees and stuff, not putting adds up.  You don't have to watch the adds and MS makes money.  Nothing wrong with that, the more MS makes the more stuff they can put out.  If they start forcing to watch adds and such then it will be an issue.  These adds are way less intrusive than the adds on this site.  I'm and Gold member and could care less.  The more money MS makes the better. 

That's pretty bad.

MEh that sounds a lot better than they depicted it. It's not really a big deal and interferes a lot less than ads on this site :-p