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I can start up my 360, go to Game Marketplace, browse games, go back to the main menu, go to Video Marketplace, go back, go to My XBox to start my game and never have to mess with an ad. No ad will be where my current attention is. Ads can only be viewed by going to the right. Sure you might could see the picture of the ad, but in no way do I ever have to scroll over the ad or interact with the ad.