It's not all that strange really. Here's an instance.
I'm using VGChartz 2.0 as an example, not to smite it, but because I won't offend any specific userbase by this.
"Title: VGChartz 2.0 caused the site population to drop a lot"
Person #1: No, it didn't. Can you prove it?
Khuutra (just an example):Well, if you want proof, here's some. *Writes a long post with lots of numbers, that is detailed and explains pretty much everything that is needed to be said on the subject*.
The reaction from the thread creator (and people who agreed with him): Oh darn, he just proved me wrong! Well, I'm not going to accept complete defeat, so I'll try to get the debate onto something else. That's a natural reaction. If you don't want to admit being wrong, you twist the debate, and ignore the clever person.
Person #1 and the people who agree with him: Well, Khuutra just summed up everything I needed to say on the subject. There's no need to keep elaborating on that part, so I'll discuss with the thread creator on the somewhat different thing he just said.
And then there's the people who don't really agree with anyone, and thus refrain from posting.
Thus, nobody replies to the genious (in this case Khuutra), but everyone agrees with him and realizes what he says.
However! As it is not being discussed, people forget it. So the next time the same subject pops up, everyone has forgotten Khuutra's clever words.
Does that answer your question?