Firstly you cannot compare Star Wars and Star Trek. One is a science fiction series and the other is a fantasy series. Both are world renowned, and both have left lasting impacts upon world culture. However one is a adventure series, and the other is based upon morality tales. For all the talk of merit, and I love Star Wars to death I just got done reading Omen last week. Star Trek is by far the more important series for popular culture.
Every day you walk around mired in Star Trek. The series inspired a generation of inventors and scientists. The series openly questions moral conventions. While Star Wars was just a dream in the head of George Lucas. Star Trek had subversively attacked racism, gender inequality, and all manners of social injustice in an age where the censor was all powerful. Subtly influencing the generation that watched it, and would take it to heart.
Better is always subjective, influential really isn't up for debate. Speaking to the comments of whether Halo is the Star Wars of this generation. It doesn't quite swing to either side of the spectrum it is definitely science fiction, and not fantasy. However it doesn't seemingly have an underlying morality play at work going on. So it cannot be as cerebral as Star Trek, or even as influential in our lives.
You know what Halo can be for this generation. A cross between Aliens and those good war movies we had in the sixties. Which wouldn't be too bad in my opinion. Both were pretty popular. However we do already have a Star Wars of this generation, and it isn't Star Wars no that would be Harry Potter. Massive segments of the population are nuts for the books and the films.












