The cost of an ad campaign like that would be the most important issue.

And you basically just copied the old iphone ads, although they were more in the format of 'Im phone, Im a this, Im a that, Im good, Im an iphone!'

But, with professional help, and more reference to PSN.......you're ad would actually be very good

A wining formula?  Why do they want to whine?  Lol, enough spelling nazi.

I think they already have done everything you said, just not in one commercial.  I have a feeling combining it all in one would make it run too long for a standard commercial, but could be used in big sporting events or movie theaters.  And I guess it all relies on the price-cut, because without it your ad would still say "$399" and not help all that much.

If it did work, though, then I'm afraid we'd see a shootout of "features" ads from both MS and Sony with MS showing netflix, facebook, last.fm, windows media center, etc etc.

Oh yeah,otherwise ,good luck to sony trying to acheive that 13 million units.

even if they have the cut and their ads are mediocre like before, they can't achieve it.They should show what poeple will get for that $299 price tag.

No.. bad idea.. too much information in a 20 sec commercial... people don't watch commercials concentrated so they won't remember 1 to 4 when you are at 5.. That's how it is in the advertising world.. people are spoiled with advertising nowadays.. this won't stand out..

no I think what happens is that a person who loves movies will remeber bluray player/movie store,,,a gamer will only remember the game part and a tech savy will have an orgams with the combination.

everyone will focus on different part of  the ad that they like the most.

so what i m trying to achieve is that target everyone with one ad.

This is asking a lot out of a company that has been inept in decision making and advertising for quite a few years now. I just don't see Sony being able to line all their ducks in a row.

It's not a bad creation in theory, I just don't see them capable of pulling all of it off, including their 13 million goal. However, it might be better to run each section as a different ad, but all randomly shown across whatever networks they appear on.

I guess that's true, just not sure if I want to be barraged with ads like that.  But that's because I already know all their features and don't need to see an ad on them.

Straightforward. I like it.

If they did this type of ad instead of just focusing on bluray part ,I would have even bought PS3 sooner.I didn't know PS3 did half of the stuff i know today.

I wasn't on forums back then like now