What kind of maths are you doing that you still don't get that the PS3 is still more expensive then the 360 was when it launched nearly 4 years ago in 2005?

Why do people still pretend that the 360 came out in 2006? Let's set this straight: The 360 is a year older then the PS3. So how many units had the 360 sold by last year? 3-4 MILLION less then the PS3 has now. Please do what ever you can to realise that 2005 is not 2006.

@kowenicki you have very good points. We have lots of Wii commercials here one every 30 minutes it seems but Sony seems to be on a backburner when it comes to advertising. I mean when the commercials do come they are very few and far between. As for people going defensive on your OP get used to it seems a lot of Sony fanboys are in denial dont let it bother you :)

The problem is two fold. The first problem was that Sony did not establish a hardcore demographic of significant strength through their initial advertising campaign. Nor have they made a overarching effort to do so. Without the educated gamer demographic comprising a significant cross section of their user base it is incumbent upon them to force feed the education. Which leads to the second problem which is failing to deliver gravitas, or creating an environment of heavy interest.

When a massive cross section of your user base is ignorant you have to overwhelm their senses. Not just with great graphics, but with personality. With a strong presence so that they understand the game is good. Otherwise they are going to gravitate away from new high end properties towards the more comfortable familiar. For those highlighting a Resident Evil or a Street Fighter this explains your paradox.

The PS3 user base is predominantly core, and as such they will do as core does which is crave the established. They know what Resident Evil is. They have no clue what Killzone is, or why they should be buying it. The PS3 user base isn't more diverse it is less diverse in that it has no polar segments in its game playing demographic. Unlike the 360 which has a massive hardcore demographic, a decent core demographic, and due to its price now a significant number of soft core players. The PS3 really just does core.

Answering the next logical question what can Sony do about this. Well it is as simple as doing what Square, Konami, and other developers urged them to do early on. Focus on the gaming, and focus on perpetuating a image of being a hardcore machine. This can increase their hardcore demographic which should help their new original properties. Right now they lack the consumers with the courage to try new things.

I would suggest that Sony run itself a few Halo 3 strength campaigns. Multiple commercials that cast a wide net. Create a suitable backdrop, and highlight the games strengths with a campaign of information. Do not just show video. Create a consistent message of why gamers need to be playing this game. That is what advertising needs to do by the way. Convince people they need to have something.

Thank you for trying to take my math into some off topic shpeel about how the PS3 if aligned in launch is doing better than the 360.  I'm glad you care that the PS3 can beat the 360 of the past, but for the present where us normal people live, it is losing by exactly the math that I presented.

I never once said anything about the PS3's price.  Although it is actually less expensive than the 360 because you have to have Wifi, XBL, and HDD

@ Dodece

Please explain to me why LittleBigPlanet, Singstar, and Buzz have done so well if PS3 only has core players. Or why MGS has done so well being it isn't a core game.

MGS isn't a core game?

Well, yeah, I'd consider a game that frontloaded and niche a hardcore game. I'm just using his own words and specifications.

I agree ive seen a lot to, wheres the 360 comercials?

Metal Gear Solid is a long established series nobody can argue that it isn't front and center a core franchise. Specifically a core franchise for the platform. Singstar is not successful due to being a core title. It is a success due to being a casual franchise. I have personally never understood the appeal of music games, but I know they cover a massive swath of console owners. Then again I do not understand why people will get up at the break of dawn on a Sunday, and go listen to a guy talk for an hour about a book that is on their bed stand that they could read themselves.

I am not a voice in the wind here. I am just reiterating what many development suits have said on their own. Sony marketed its console as anything, but a game playing machine. Further more they have not courted the market they need in order to enjoy massive sales. The marketing is a scatter shot affair flailing about in the darkness.

I will repeat in another way what I said before. Sony needs to focus their efforts on the hardcore demographic, and while some flaunt terms like shooter box, or casual box. What exactly is the PS3 to gamers. The PS3 needs to become known for something. The console needs to develop a reputation among hardcore gamers. Otherwise it is a case of have not rather then a case of have. Now if Sony really wants to have huge first party sales it needs to bring in the demographic that will deliver.