If I were Sony, I wouldn't.

Clearly the Wii is unstoppable at this point. If people are using the PS3 is way more expensive than the 360 and is only getting outsold by ~10k therefore it's not in trouble reasoning, than surely Nintendo's recent drop in Wii sales is nothing to be concerned about (Price Drop = Game Over).

As for the 360, the lead fluctuates a fair bit, and right now its about 8 million (where it's been hovering for a long time). That's still within striking distance (imo).

and even if it isn't, Sony (if they were smart) aren't going to risk losing heaps of money on a price cut to claim first loser when earning a profit on the PS3 should be their priority at this point in time.

But then again, this is the same company that only made good with the PSP in terms of consistent releasing of great games recently, even though the consoles been out for ages, so they're unpredictable. Also, with that in mind, I would not count on history to show us anything about Sony (i.e they price cut 2 years ago, they should now).

I'd say bundling games right now would be the better option (which would make the PS3 technically cheaper for the consumer). Does bundling with games at the same price = price cut as well? If so, then I'd change my vote to a yes.

My vote is:No

I say they'll cut the price with the lauch of their motion controller

yes because sony targeted 13 million in their report they cant reach that without one i dont think

Yes, as they said they want to sell 13 million and still expecting to lose money this year.

I think it's foolish to cut the price by $100 when the company is in trouble (and when they were promising profitability to shareholders before), but that should be the amount if they're actually serious about their projections.

Yes. It'll come in October or November and will slash $100 off the current PS3. The Slim will be priced at $399.

NJ5 if Sony sell more PS3s their average cost will likely be lower per PS3 on the production side alone. Their average cost will be lower most likely if they make 10M PS3s instead of say 7M PS3s for example.

Unless Sony bosses are stupid and think the games are going to save everything, we'll get either a price cut or a slim model - or maybe even both. And if not for their 13 million figure, I would actually say they're not going to cut it at all.

To put it short: either a price cut or a slim model.

Now that I think of it, they will most definitely cut the price. Either they cut the price of the current model permanently or they cut its price to clear stock before releasing a new model. They can't rely on games alone to help reach their target.

That doesn't change the fact that they're expecting to lose money this year ;) Those savings from increasing production by 30-50% are probably pretty slim (no pun intended).

No. Right now Sony is more concerned with trying not to loose to much money then they are trying to please some Developers. I see the next price cut happening in 2010.

The reason is they expect to push 13M PS3 is simply they expect the PS3 Slim to increase sales.

I would prefer they not... but it seems like they will....