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Forums - Gaming - Rumour: Apple is making a console

I'm going to go with the assertion that this is for the phone...



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Apple would fail I guess. Apple products are always more expensive than the competition and this will not work in the videogame industry, ask Sony this gen.

Apple will flop in Japan like every other western company and they need the 3rd party support more than anybody else.

The only products Apple is successful with are portable (iPhone, iPod and some Laptops). I think the best thing Apple could do is upgrading the iPhone/iPod-touch to a gaming handheld. They are doing this right now and they should continue to do so. This seems to be the most successful way.



Imagine not having GamePass on your console...

ChichiriMuyo said:

It won't be $800, it'll be $250. Essentially all they have to do is make a second generation Apple TV and the are good to go. They really have most of the work done for them, and even a vast amount of the infrastructure is in place. They just need a few tweaks and tune-ups to their existing product line and they'll be able to put out a casual-ready console the delivers both movies and gaming in no time.

Really,  if you look at Apple TV as it is right now the specs are very similar to the Wii and the cost is already sub $250.  Should they release a slightly more powerful update with added gaming features they will be ready to do battle in console arena, and unlike Sony and MS they can afford to only sell a few million units because they won't be going for an over-the-top system.  The focus is on the casuals, where the money is, and Apple isn't going to screw that up.

This. 

I've always maintained Wii's success would lure others into the market and everyone claims the cost of admission is too high.   Total poppycock!!  The 'cost of admission' is only as high as you set it for yourself.   MS & Sony use a lose leading stategy that costs them billions.  Nintendo makes money on every console sold and game sales are gravy on top for them.

By merely attaching games to Apple TV service, much like games on iPhone/iTouch, Apple effectively plops themselves into the market with very little added expense to themselves (unless they do buy EA) and without having to be dependant on game sales to be profitable either (because it's still primarily based on tv/movies).



 

Noobie said:
Mr Khan said:
Avinash_Tyagi said:
If this rumor is at all true and Apple does get into the market, then Sony is the one that should worry the most, Nintendo and MS have tons of money so they can survive nearly anything short of a nuclear strike on their main offices, but Sony is already reeling

True, true. Though ultimately everyone has something to lose. Nintendo loses its hegemony with the expanded market, Sony sits on the brink of annihilation, and Microsoft has to contend with Apple in yet another arena

 

 

I m not sure if Apple will be successfull.. i mean Apple like to charge a reasonable margin on their products.. They will have to build software developers relationship, this is one thing in which they are not very good at.

One thing they will be good at is marketing. Secondly i think the crowd which is going to go for Apple is a Nintendo crowd.. Sony has already too many first party developers and its franchises and IPs that it will still keep selling well. MS is short of developers so they will have to money hat a lot more now.. and maybe they will like to go back towards their core buisnesses rather than spend money over here. although MS has deep pockets but its also has equally diversified areas..

So it will be an interesting battle..

 

 Apple's too smart to directly challenge Nintendo, no, they would go after some of the expanded market, but would likely go more after Sony and MS's market.  Trying to challenge Nintendo in the expanded market would be problematic because of the base Nintendo has built.  Sony and MS however are more vulnerable, especially Sony



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

Apple tried to enter the market once and failed miserably, so it knows how not to do it.

Right now, Apple is niche. In case you have not heard, the iPhone is getting outsold by the Blackberry Curve (http://www.nydailynews.com/tech_guide/2009/05/05/2009-05-05_blackberry_curve_outselling_iphone.html or http://www.brighthand.com/default.asp?newsID=14945&subject=Apple+iPhone+BlackBerry)

Could it enter the market -- Yes. Will it enter the market -- only Steve Jobs knows. Because it appears that Apple is a cult of personality as much as it is a business organization.

Finally, an analysis piece in The Register only makes for thought -- it is not even up to the level of rumor. That being said, there is a lot of smoke around Apple right now. So their next step(s) should be interesting. However, given that only one of the three console manufacturers and few software makers are profitable right now, I would concentrate on other sectors if I were them (and that is what I would want them to do if I held stock).

Mike from Morgantown



      


I am Mario.


I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble.

Wii Friend Code: 1624 6601 1126 1492

NNID: Mike_INTV

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The article neglected to mention that Apple has tried to patent a wiimote-like pointer device, which is ideal for navigating internet on a TV, an online media store, and could play some pretty decent games.

When Apple moves into the console gaming space, it's going to be sideways, just like how they nudged into handheld gaming with the iPhone/iPod Touch. It will be a media and internet device first, and while you're downloading the latest season of CSI, why don't you try this new CSI mystery game?



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Gamerace said:
ChichiriMuyo said:

It won't be $800, it'll be $250. Essentially all they have to do is make a second generation Apple TV and the are good to go. They really have most of the work done for them, and even a vast amount of the infrastructure is in place. They just need a few tweaks and tune-ups to their existing product line and they'll be able to put out a casual-ready console the delivers both movies and gaming in no time.

Really,  if you look at Apple TV as it is right now the specs are very similar to the Wii and the cost is already sub $250.  Should they release a slightly more powerful update with added gaming features they will be ready to do battle in console arena, and unlike Sony and MS they can afford to only sell a few million units because they won't be going for an over-the-top system.  The focus is on the casuals, where the money is, and Apple isn't going to screw that up.

This. 

I've always maintained Wii's success would lure others into the market and everyone claims the cost of admission is too high.   Total poppycock!!  The 'cost of admission' is only as high as you set it for yourself.   MS & Sony use a lose leading stategy that costs them billions.  Nintendo makes money on every console sold and game sales are gravy on top for them.

By merely attaching games to Apple TV service, much like games on iPhone/iTouch, Apple effectively plops themselves into the market with very little added expense to themselves (unless they do buy EA) and without having to be dependant on game sales to be profitable either (because it's still primarily based on tv/movies).

but from where the games will come?

 



Noobie said:
Gamerace said:
ChichiriMuyo said:

It won't be $800, it'll be $250. Essentially all they have to do is make a second generation Apple TV and the are good to go. They really have most of the work done for them, and even a vast amount of the infrastructure is in place. They just need a few tweaks and tune-ups to their existing product line and they'll be able to put out a casual-ready console the delivers both movies and gaming in no time.

Really,  if you look at Apple TV as it is right now the specs are very similar to the Wii and the cost is already sub $250.  Should they release a slightly more powerful update with added gaming features they will be ready to do battle in console arena, and unlike Sony and MS they can afford to only sell a few million units because they won't be going for an over-the-top system.  The focus is on the casuals, where the money is, and Apple isn't going to screw that up.

This. 

I've always maintained Wii's success would lure others into the market and everyone claims the cost of admission is too high.   Total poppycock!!  The 'cost of admission' is only as high as you set it for yourself.   MS & Sony use a lose leading stategy that costs them billions.  Nintendo makes money on every console sold and game sales are gravy on top for them.

By merely attaching games to Apple TV service, much like games on iPhone/iTouch, Apple effectively plops themselves into the market with very little added expense to themselves (unless they do buy EA) and without having to be dependant on game sales to be profitable either (because it's still primarily based on tv/movies).

but from where the games will come?

 

Unless you believe the EA buyout rumour, the same place iPhone games come from. Amateur developers, PC shareware developers, and budget ports from large third parties, at first. Big budget development comes after the platform proves viable.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

What are the odds that it will be called IGame?



^ Actually, iPlay would be more like it.



Tease.