Rumour: Apple is making a console

[mike_intellivision]

Apple tried to enter the market once and failed miserably, so it knows how not to do it.

Right now, Apple is niche. In case you have not heard, the iPhone is getting outsold by the Blackberry Curve (http://www.nydailynews.com/tech_guide/2009/05/05/2009-05-05_blackberry_curve_outselling_iphone.html or http://www.brighthand.com/default.asp?newsID=14945&subject=Apple+iPhone+BlackBerry)

Could it enter the market -- Yes. Will it enter the market -- only Steve Jobs knows. Because it appears that Apple is a cult of personality as much as it is a business organization.

Finally, an analysis piece in The Register only makes for thought -- it is not even up to the level of rumor. That being said, there is a lot of smoke around Apple right now. So their next step(s) should be interesting. However, given that only one of the three console manufacturers and few software makers are profitable right now, I would concentrate on other sectors if I were them (and that is what I would want them to do if I held stock).

Mike from Morgantown