Apple would fail I guess. Apple products are always more expensive than the competition and this will not work in the videogame industry, ask Sony this gen.
Apple will flop in Japan like every other western company and they need the 3rd party support more than anybody else.
The only products Apple is successful with are portable (iPhone, iPod and some Laptops). I think the best thing Apple could do is upgrading the iPhone/iPod-touch to a gaming handheld. They are doing this right now and they should continue to do so. This seems to be the most successful way.
Imagine not having GamePass on your console...







