| ChichiriMuyo said: It won't be $800, it'll be $250. Essentially all they have to do is make a second generation Apple TV and the are good to go. They really have most of the work done for them, and even a vast amount of the infrastructure is in place. They just need a few tweaks and tune-ups to their existing product line and they'll be able to put out a casual-ready console the delivers both movies and gaming in no time. Really, if you look at Apple TV as it is right now the specs are very similar to the Wii and the cost is already sub $250. Should they release a slightly more powerful update with added gaming features they will be ready to do battle in console arena, and unlike Sony and MS they can afford to only sell a few million units because they won't be going for an over-the-top system. The focus is on the casuals, where the money is, and Apple isn't going to screw that up. |
This.
I've always maintained Wii's success would lure others into the market and everyone claims the cost of admission is too high. Total poppycock!! The 'cost of admission' is only as high as you set it for yourself. MS & Sony use a lose leading stategy that costs them billions. Nintendo makes money on every console sold and game sales are gravy on top for them.
By merely attaching games to Apple TV service, much like games on iPhone/iTouch, Apple effectively plops themselves into the market with very little added expense to themselves (unless they do buy EA) and without having to be dependant on game sales to be profitable either (because it's still primarily based on tv/movies).
