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Pachter: It’s pointless to make mature DS games for nonexistent audience

April 23rd, 2009 Posted in DS, News, Written by Valay

http://www.nintendoeverything.com/?p=14787

Wedbush Morgan analyst Michael Pachter has stated that there is no point in making mature games for the DS. Patcher reasons that there is no audience that purchases such games. Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.

“There may be a lot of ‘adults’ who own DS hardware, but look at the ads: America Ferrera, Liv Tyler, Beyonce, and Carrie Underwood are all targeted at teen girls or women. It’s pretty clear to me that the ‘older’ DS demographic is largely female, and that they play Brain Training, Nintendogs, and Rhythm Heaven, not GTA: Chinatown Wars. There’s no point making games for an audience that is not there.”

I wouldn’t go as far as to say that it’s pointless to create more mature titles for the DS. In spite of the fact that the sales of Chinatown Wars have been underwhelming thus far, it might be best to see how the title performs in the long haul.

Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.

“We have and we will continue to support the platform. We think the mature segment of the DS market is growing.”



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So only kids play all the rpgs that sell well on the ds?

 

I think what he means by mature is "violent western games"



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Skeeuk said:

Pachter: It’s pointless to make mature DS games for nonexistent audience

April 23rd, 2009 Posted in DS, News, Written by Valay

http://www.nintendoeverything.com/?p=14787

Wedbush Morgan analyst Michael Pachter has stated that there is no point in making mature games for the DS. Patcher reasons that there is no audience that purchases such games. Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.

“There may be a lot of ‘adults’ who own DS hardware, but look at the ads: America Ferrera, Liv Tyler, Beyonce, and Carrie Underwood are all targeted at teen girls or women. It’s pretty clear to me that the ‘older’ DS demographic is largely female, and that they play Brain Training, Nintendogs, and Rhythm Heaven, not GTA: Chinatown Wars. There’s no point making games for an audience that is not there.”

I wouldn’t go as far as to say that it’s pointless to create more mature titles for the DS. In spite of the fact that the sales of Chinatown Wars have been underwhelming thus far, it might be best to see how the title performs in the long haul.

Meanwhile, in spite of the sales of GTA: Chinatown Wars, Take-Two will continue to support the DS.

“We have and we will continue to support the platform. We think the mature segment of the DS market is growing.”

this pretty much sums up that article

 



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.