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Forums - Sony - Sony serious about 10 year plan

Gilgamesh on 24 April 2009

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.



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mai on 24 April 2009
Gilgamesh said:

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

...

I believe that the PS3 will be around in 2016, I don't see why not.

Huh?

...

Obviously depends on PS3 software sales, if they're down - console going down. In next 2-3 yrs PS3 sofware sales will be significantly lower.

 



Gilgamesh on 24 April 2009
mai said:
Gilgamesh said:

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

Huh?

ignore that part lol



gummyfish on 24 April 2009

maybe the ps3 is sony's last console.



    

Galaki on 24 April 2009

Alright, here we go again...



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infamous8 on 24 April 2009

I think it'll stay strong until 2013ish... then the new system will come out, but Ps3 will still be supported for a couple years after.

Heck, Ps2 games are *still* being released. Whens the last time a game for the original xbox came out?



"I don't have time to play video games anymore, but if I did, I would definitely choose the PlayStation 3 instead of the 360" - President Barack Obama

RPG on 24 April 2009

Keeping the price of the console at $400 shows Sony are going to keep the PS3 as the main console in the Playstation family. Software sales will remain good in the future with all the firsty party games coming including the best selling PS3 game and also multi-plat games.

PS2 is in it's ninth year yet the support continues, cannot help but laugh at those whom do NOT think Sony are serious about the "10 year" plan.



 

ChichiriMuyo on 24 April 2009

None of the big three have incentive to release a successor anytime soon, especially with the recession, so I don't understand how people can think that Sony isn't serious about the ten year plan. 360 still hasn't peaked and MS still hasn't made money over all on the Xbox business so they aren't going to release anything in the next two years. Nintendo is selling insane amounts of Wiis and their next system won't be significantly more powerful than the PS3 even if they do release a new system in the next two years. There is nothing to force their hand on the horizon, and if they don't release PS4 until 2013 then the PS3 could easily remain viable for another three years.



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starcraft on 24 April 2009
Gilgamesh said:

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.

At least a few people are bound to not throw them out.

If you're talking about active retail support, then no.

 



starcraft - Playing Games = FUN, Talking about Games = SERIOUS

Gilgamesh on 24 April 2009
starcraft said:
Gilgamesh said:

Speaking to Gamasutra, Peter Dille, senior vice president of marketing at Sony Computer Entertainment America, has said people who think talk of a ten-year product lifecycle for the PS3 is merely spin are wrong. Sony's very serious.

"I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it," said Dille.

He continued: "So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."

Dille also noted that while the PS3's overall installed based is lower than the Xbox 360's, Sony's console is tracking better than Microsoft's.

"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," claimed Dille.

"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," he added. "We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."

http://www.videogamer.com/news/sony_ps3s_10-year_lifecycle_isnt_spin.html

I believe that the PS3 will be around in 2016, I don't see why not.

At least a few people are bound to not throw them out.

If you're talking about active retail support, then no.

 

Why not? the PS3 will be cheap, easy to develope for, and should be able to come close to graphics of the nex gen.