This isn't a thread to chastise Square Enix's decision to back the 360, or tell it that it has no right to. They obviously can do whatever they want, and I personally believe that they're only hurting themselves for their fanatical support for the 360.

Square Enix's goal is to make money, and thus their action's are fueled to fufil that purpose. However I do not understand why Square Enix is making decisions that simply don't make sense in any way at all.

One of their arguments was that they want to get into the American market.

It's always a good idea to try to tap a huge market, but why did they conclude to not release a single PS3 game? Is the PS3 not in the States? Haven't many early PS3 owners buy the console with the assumption that SE will release games on that console? Do they believe that MS will refuse to let a JRPG go on their console if it's not an exclusive? Is MS promissing to use their well oiled marketing machine to push the games (which didn't seem to be fuffiled)? Perhaps they simply were too optimistic, or made a mistake? Then why do they continue to be one of the biggest 3'rd party developers in the gaming industry that has not released a single game on the PS3?

Their other argument is that multi-platform=profit. If so, this completely baffles me, as they haven't followed that very logical strategy. They haven't released their games on as many platforms as they can to get a huge potential audience.

Can anyone please explain, without any fanboyism (M$ is paying $E off. Lulz, stop being so butthurt Sony fanboys), why SE continues to support the 360 with such frevor, without getting any short term benefits, nor a long term benefit in sight?

Unless you want a fanboy response, then there is no response, square is doing what they think is best

I do belive that MS has paid them an amount of money.

But SE will have been straight on with them, without hesitation...

microsoft paid they paid alot of money.

its clear, also Last remnant was heavy advertise by microsoft, around Dec 1st it was on mtv every break sometimes twice around dec 1st.

so thats a push, sadly those games didn't break 1 million on the 360

That makes no sense, if you are trying to break into the western market(which they have already broken into in the ps2 era) why are you going to release your games exclusive to one platform?

He did say what you said. You just didn't read the second part of his post carefully.

I don't get it, for the last two gen's Square-Enix owned both the Western and Eastern markets.....

SE goes where the money flows. Common sense says to aim at systems that have a higher user base :\ the ps3rd place ain't gonna put golden bread on the table.

square is trying desperately to gain a jrpg audience with America. yet they dont realized that most of the jrpg fans have ps3s aswell/only.

stilll square cant be that big of a company now a days. they havent had a single game sell over 1 million this gen... they will go bankrupt if final fantasy isnt as big as they hope it is lol

It's their business strategy and it must be making them some money. I'm surprised the 360 has had so many exclusives from them as I would have thought multiplatform would be better but perhaps they're committed to breaking into a more traditional "hardcore" western audience. I'm just desciribing the 360 fanbase as hardcore as its the typical stereotype given to 360 owners, who mainly buy the console for shooters supposedly.  Perhaps they admire the effort Microsoft is putting in to crossing into such a difficult market for a foreign manufacturer and want to try and make a similar transition with their products to the western market.

If Microsoft paid for so many of these titles you'd have thought they'd have shares in the company by now