Hi I am writing a paper on the nintendo DS for a marketing class and was wondering if you guys could help me with some examples of marketing gimicks or things Nintendo has done.  

You know like the WarioWare game, when they had it at the gas station for people to play.  (yea I know that is Wii)

I know there have been commercials of celebrities playing the DS, like pheobe, beyonce and stuff.  If you have full list that would be great.

I can handle the rest of the paper easy, just figure you guys would be best at knowing some of the more obscure and unique advertisments, promotions or deals they have done.

Thanks for your help

http://vgchartz.com/forum/thread.php?id=36982

This thread seems right up your alley ;)

Ninty advertised Mario sluggers during a dodger game.

Well it's for the Wii but it shows nintendo's genius marketing division:

http://www.youtube.com/experiencewii

I almost forgot about Ninety Nine as Hot Mario Bros.
Ninety Nine is a famous comedy duo in Japan...
http://en.wikipedia.org/wiki/Ninety-nine_(owarai)
They played mario and Luigi for a while..







Sadly they were replaced by women gaming.. which seems to be better working in the advertising world..

Strong point now from Nintendo is that they use a lot of regional ads.. They really research their market and make an ad for that region... you can find a lot of tv commercials for mario games here:

http://themushroomkingdom.net/mania/ads/tv

and look at all the different ads for New Super Mario Bros.