This post assumes that the longevity of DLC is very limited. We truly don't understand what the longterm holds for DLC in terms of sales. This market is relatively in its infant stage. I could estimate that in the short term the Lost and Damned may not have sold enough to make back the money MSFT invested, but I find it hard to believe that the ceiling is below 2 million units sold. In fact I would estimate that in five years the sales ceiling would be closer to 3.5 - 4 million than to 2 million. Not even industry experts fully understand the potential growth and demand in the Live/online market. I hate to say it kid, but you have no idea what you are talking about....

$50 million to make the 360 the platform of choice for the GTA series was an ok investment all things considered. 

The 360 is waaaaaay ahead of the PS3 in North America and has I think usurped Sony as *the* hardcore gamer brand worldwide. 

If MS felt they needed to spend that extra $50 million to seal the deal ... so be it. What's $50 million dollars to Microsoft anyway? Monopoly money?