jesus kung fu magic said:
Halo is more popular for the simple fact that its a big franchise with an actual character.
A person that knows bare minimum in gaming would probably have a higher chance of knowing the halo series compared to the GT series because of MC.
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I just asked my sister, who is a casual gamer (...barely, but I'd put her in the category of someone who knows a "bare minimum" about video games) about Master Chief, and her response was "who the hell is that?"
Halo is obviously very popular, but I don't think MC has been around long enough to be an iconic character compared to the likes of, say, Solid Snake or Lara Croft. Maybe in five years.
That said, I'm not sure the average [American] person would be aware of GT, either (though if you asked them to name one racing game, GT would probably be the franchise mentioned).