Because they're still damn good games, even after all this time and all these iterations.
Every game keeps the basics the same, while adding new stuff to mix up and enhance the gameplay, ie. Gold/Silver split the special stat in two and breeding to transfer moves, the third gen added natures, the fourth gen separated move types from their element - ie. normal attacks can be both physical and special, etc.
Pokemon is one of the best, and probably the most consistent (strategy) RPG series in terms of game quality.
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