Dodece said: I am shocked and dismayed that so many have chosen to see so much in so little. Though in all honesty I probably shouldn't be surprised. Let me lay the realities out for the group. Stores routinely shift, and change their layouts. Firstly it often ensures they make best use of space, and secondly it reinvigorates sales. Consumers are prone to oblivious memorization. Rearranging the products forces them to actually look at products again, and this increases impulse buying.
Basically changing a layout is standard practice rather then a judgment call. Retailers will rework areas two or three times a year. Further more retailers do not change layouts chain wide as some of you were fond to say. Retailers rework their layouts regionally, as districts, or store design. No retailers do not carbon copy their stores. What is offered varies from region to region. So to is the layout.
Bottom line do not read too much into shit like this. What is important is the physical space, and the quality of the offering. Look at how much is carried, and how updated the software is. That will tell you everything. Poor selection and poor rotation is what should catch your eye. Not what is closest to a main aisle. |
To an extent, of course. However, as an individual who worked for 15 years in retail before I graduated for the University, you always put premier items of the same type on an endcap and closer to the main walkways for customers to see and hopefully stop and shop.
Over the last two generations it was absolutely garuanteed to walk into any big store and see either a Sony product or a Nintendo portable on the endcap and then always the Sony products on the cases nearest the walkway. Nintendo stuff in the Gamecube era and beginning of this gen were always in the back of everything else.
Now that Nintendo stuff is outselling everything else by the same or larger margin that PS stuff was previously, Nintendo is now the showpiece.
Its about marketing and giving the best floor space to your best seller. Not just to move stuff around once in awhile. Also, retailers do carbon copy their stores. This way a customer can generally know where something is without having been in that specific store before.
Finally, yes physical space is highly important, however, many times that goes hand in hand with the floor space that is closer to the walkways. As in this case the spaces that the Wii and DS took from Sony and Xbox are about 30% larger than the other spots.
All retailers have a couple layouts that are corporate mandated that only shift due to uniqueness that may exist in that stores physical building.