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Forums - Sales - Wal-mart finally pushing Wii and DS more than Sony products

spdk1 said:

That happened in my local Wal-mart as well, the Wii and DS stuff used to be facing the towel isle, and ps2 and ps3 stuff was facing the electronics, but they swapped them a few weks ago.

 

on a related note, the store I work at (a game store, not wal-mart) pissed of our Sony rep, because we took down our PSP endcap (that had a broken psp) in order to put up a wii endcap, he kept asking why we took it down, and being a jackass.

 

lol, you should've said "Because your shit aint sellin' biatch....  and it was broken."



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superchunk said:

I know you are going to blast me for not taking a picture, but it did happen.

Today I was in my local Wal-Mart to buy some basketballs for my 6yr son's team (he just joined his first team and I'm going to coach). As I always do I strolled through the game section and BAM! there it was. The game center was completely switched.

It used to be in this order just a week ago.  mainwalkway->PS3/PSP endcap->PS3/PSP/PS2->360->walkway->Wii->DS. Of course each section had its own demo spots and tvs above.

Now its mainwalkway->Wii endcap->Wii->DS->walkway->360->PS3/PSP/PS2 with the demo spots all moved accordingly.

Nintendomination is clear at this point as not only do Nintendo products now have the higher visibility location, but they also have about 35% more shelf space.

Also, everywhere I go now there are wii fits and wii's instock equally as large as the piles of PS360s. I know this is kinda old news, but I just found it interesting as until the last few weeks I haven't seen more than 2-3 in stock. Now, I see 10+ easily in every store.

Lol, I'm going to take a few pictures of the Toys R Us section where I live. I'll show you what true "Nintendomination" really is. LOL!



superchunk said:
spdk1 said:

That happened in my local Wal-mart as well, the Wii and DS stuff used to be facing the towel isle, and ps2 and ps3 stuff was facing the electronics, but they swapped them a few weks ago.

 

on a related note, the store I work at (a game store, not wal-mart) pissed of our Sony rep, because we took down our PSP endcap (that had a broken psp) in order to put up a wii endcap, he kept asking why we took it down, and being a jackass.

 

lol, you should've said "Because your shit aint sellin' biatch....  and it was broken."

it was funny because we used to have LocoRoco in it nad someone broke the PSP trying to tilt it, not realizing that you turned the screens using the "L" and "R" buttons.

 



Half the stores I go into the displays are always broken except for the DS (unless the stylus doesn't get ripped off. Usually some a-hole has completely destroyed the controller on both the PS and xbox systems and they are in a demo mode.



I am shocked and dismayed that so many have chosen to see so much in so little. Though in all honesty I probably shouldn't be surprised. Let me lay the realities out for the group. Stores routinely shift, and change their layouts. Firstly it often ensures they make best use of space, and secondly it reinvigorates sales. Consumers are prone to oblivious memorization. Rearranging the products forces them to actually look at products again, and this increases impulse buying.

Basically changing a layout is standard practice rather then a judgment call. Retailers will rework areas two or three times a year. Further more retailers do not change layouts chain wide as some of you were fond to say. Retailers rework their layouts regionally, as districts, or store design. No retailers do not carbon copy their stores. What is offered varies from region to region. So to is the layout.

Bottom line do not read too much into shit like this. What is important is the physical space, and the quality of the offering. Look at how much is carried, and how updated the software is. That will tell you everything. Poor selection and poor rotation is what should catch your eye. Not what is closest to a main aisle.



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the super wal-mart by my area was switched around also.. i didn’t know that’s what that meant: pushing nintendo products

i thought they just had to rearrange things around like every other store, though i will admit that DS has always been advertise as they have their own area where they showcase a game like Mario Kart sometime ago, then Layton and now Platinum



Dodece said:
I am shocked and dismayed that so many have chosen to see so much in so little. Though in all honesty I probably shouldn't be surprised. Let me lay the realities out for the group. Stores routinely shift, and change their layouts. Firstly it often ensures they make best use of space, and secondly it reinvigorates sales. Consumers are prone to oblivious memorization. Rearranging the products forces them to actually look at products again, and this increases impulse buying.

Basically changing a layout is standard practice rather then a judgment call. Retailers will rework areas two or three times a year. Further more retailers do not change layouts chain wide as some of you were fond to say. Retailers rework their layouts regionally, as districts, or store design. No retailers do not carbon copy their stores. What is offered varies from region to region. So to is the layout.

Bottom line do not read too much into shit like this. What is important is the physical space, and the quality of the offering. Look at how much is carried, and how updated the software is. That will tell you everything. Poor selection and poor rotation is what should catch your eye. Not what is closest to a main aisle.

 

To an extent, of course. However, as an individual who worked for 15 years in retail before I graduated for the University, you always put premier items of the same type on an endcap and closer to the main walkways for customers to see and hopefully stop and shop.

Over the last two generations it was absolutely garuanteed to walk into any big store and see either a Sony product or a Nintendo portable on the endcap and then always the Sony products on the cases nearest the walkway. Nintendo stuff in the Gamecube era and beginning of this gen were always in the back of everything else.

Now that Nintendo stuff is outselling everything else by the same or larger margin that PS stuff was previously, Nintendo is now the showpiece.

Its about marketing and giving the best floor space to your best seller. Not just to move stuff around once in awhile. Also, retailers do carbon copy their stores. This way a customer can generally know where something is without having been in that specific store before.

Finally, yes physical space is highly important, however, many times that goes hand in hand with the floor space that is closer to the walkways. As in this case the spaces that the Wii and DS took from Sony and Xbox are about 30% larger than the other spots.

All retailers have a couple layouts that are corporate mandated that only shift due to uniqueness that may exist in that stores physical building.



Dodece said:

Bottom line do not read too much into shit like this. What is important is the physical space, and the quality of the offering. Look at how much is carried, and how updated the software is. That will tell you everything. Poor selection and poor rotation is what should catch your eye. Not what is closest to a main aisle.

 

You have not been paying attention if you thought all the talk was about layout (which you are understating it's importance), but clearly isn't as important as space.

With the change, at my local Walmat, besides for better placement near the main isle, the Wii gained one section and the PS3 lost one section while the 360 remained the same.  Wii(3) + DS(2), compared to 360(2), and Sony(1+1+1).  That's 50% dedicated to Nintendo.



I worked in a grocery store for close to 10 years, and it is a commonly known fact that many retailers will charge a company for shelf space unless their product is in high enough demand that the customers expect them to sell it. How this compares to videogames I do not know. And contrary to what one of the previous posters said, most of the time the most popular brands that we sold were always in the middle of the aisles, for example Tide, Cheerios, Charmin Toilet paper, etc... were almost always in the center of the aisle because people will buy those brands regardless of the price or what the competitors products are.



I must live in the "past" because I just left my local walmart (sterling heights, michigan) and the set up was the same as it has always been (small HD tv showing xmb cross media bar) First section is ps3, second section is psp, third section is ps2 with a little bit of 360 games. 4th 360 games (small HD tv display) and 5th wii section near tv's area(smal HD tv). On the other side they have the ds games in the same section as the digital printers and camera accessories.