People have talked about how Sony is bad at marketing.  They were originally nothing, and got to the top of the heap.  But now, they are third place.  The discussion of how they are bad came back to my mind, when I happened to see an ad for the Playstation 3 on TV for a SPECIFIC game.  Yes, they advertises a single game.  Was it Killzone 2 or something else like this, meant to take it to Nintendo or Microsoft?  It was actually MLB: The Show, and it was for ALL their consoles.  It wasn't a PS3 specific ad.

In all this, I get the impression Sony either doesn't know how to market as an underdog, with hip "in your face" stuff that says it is cool to be a rebel, or they can't do it, because their strength had been they had been on the top.  If they seem like they are underdog (this can work), then they lose their "Buy us we are Playstation".

Anyhow, just curious anyone wants to comment here.  Has Sony forgotten how to do it?  Is it that they can't afford to?  Or am I off in some manner in regards to my perception of things.

It's hard to remember something you never did.

Sony has never been amazing at marketing. The best their marketing people ever came up with was "live in your world, play in ours." Great slogan amidst a sea of entirely forgettable ads.

If you want great marketing, look at just about every Sega Genesis ad ever made. They were not only vicious but amazingly successful. If we glance in Nintendo's direction, we see the original Super Smash Bros. commercial which was equally brilliant.

they should get lessons from microsoft

Sony doesn't know how to attract new customers.. They always target the same group.. for their own products they target the 27+ hip/youngster people.. and for playstation they still target the male 17+ group... Of course you need a Killzone 2 commercial but showing it time after time around 23:00 on comedy central isn't gonna bring you new customers...

not mention they started to alienate people with their strange commercials which basicly never told you anything about the product itself...

Nintendo & Microsoft are doing it waaaay better... Look at nintendo: they just show that everbody can have fun with wii.. and it works..

MS had like 3 games to market, thus they could spend alot. Sony has ten times more they need to split up their ad money.

Nin is the same boat, all they market is 3/4 of their big franchises and that's all that sells on the wii.

Sony gives fair support to all their games, and they have a hell of alot of them to support.

bah they need a bigger advertising budget, but I doubt theyll get it.

I Pretty Sure those Crash Bandicoot ads is what hes talking about SONY KILLED ADS BACK IN THE DAY

Sony are awful at putting ads out there, never mind making them. Ive seen the killzone 2 ad 5 times in a month!

The crash bandicoot comercials in the early PS1 days were awesome, they used to give me a good laugh

vs