There is a definite air of negativity surrounding Sony's PS3. Fans argue that Sony needs to act now. They are losing the gaming market rapidly. They need to offer competitive console deals, price cuts and have an aggressive marketing strategies in conjunction with their triple A titles, just like Microsoft. 

Sony keeps reinforcing their idea of looking-towards-the-future and looking away from the immediate. Gamers are freaking out because last Christmas the X360 dominated the HD console market.

[Quote] 'Dille explained that Sony had always pursued a "a profit goal" with PlayStation 3, whereas the competition had "a market share goal" based around a "very aggressive pricing strategy" that cost "a lot of money".'

We need to understand that Sony isn't suddenly panicking about their console sales. They haven't been taken by surprise. Its not like NPD sales data came out and the whole office at Sony HQ starts an uproar. Last Christmas the X360 trumped the PS3 because it was intentional. Their unit sales were exactly where they expected it to be, plus or minus some noise-factor discrepencies.

http://www.eurogamer.net/articles/global-crisis-plays-to-ps3-strengths-sony

There is a good reason why Hirai says that by the end of this gaming generation, there is no way the PS3 will be outsold by their competition. and I don't think his statement is as groundless as it appears. As a gamer, ultimately its all about what games Sony fans gets to play. In 2008 Sony delivered and I have reason to believe in 2009 they will deliver again.

yeah only cus

I feel PS3 will reach SNES numbers & the SNES lasted for 12 years!

It wont do much since MS will be trailing right behind them until the end of that 10 year plan. The most that they can gain out of it are newer 1st party titles and profit and more owners of the Blu Ray product (Which is the reason for it's existence). It wont do much for shareholders nor marketshare.

It's little more than a ten-year hope, really.

Nope.

The PS3 can last as long as Sony wants it to.... whether it is actually worth dragging out it's life is up to the consumer though.

For instance, the PS3 is currently about 22 million, lets say it ends 2009 at 30 million, 2010 at 38 million, 2011 at 44 million, 2012 at 46 (by this time new console are out by all 3 HW manufacturers) then the next 4 years it sells an average of 1 million.
Well done Sony, you stuck to your 10 year plan, doesn't mean jack if it sold next to nothing in the later years though.

The NES was manufactured and shipped for 20 years!... but the first one or 2 were Japan only, or just Japan and America, and the last 7 or so it sold in minute numbers and only in Japan.... so those years didn't really help it's sales or it's software support.

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As for what Sony was expecting of the PS3... I think the initial production tells it all.... Sony had intended for 6 million PS3s to be shipped by March 2007, they managed to manufacture 5.5 million, but only shipped 3.7 million, and under 3 million were actually sold.

RolStoppable said: The bolded part is hilarious.

I agree.... the PS3 losses well exceeding $5 billion seems to contradict his "profit goal"

Yep (this can go back and forth all day, or you can read TWRoO's post).

more like 4-5years from now......

the PS3 can't get to far behind becuase surely there comes a tipping point in S/W sales.....or maybe not......?

do you think the PS3 can reach 40-50m units....cause if so....then wouldn't that be enough for a gaming console wth a core of dedicated gamers.....

i suppose as always it comes down to the games that people want to play.....

don't forget there are new games/IP's that haven't even been thought of yet....they better work.....

It would be cool to get games like Uncharted 5 and Killzone 4 on PS3 - I would probably own 10 NHL games, 1 for each year too.