Granted Sony's not exactly in the best shape lately, but my point was more along the lines that at least they have other sources of revenue to help offset game division losses. Microsoft has lost money for years from their gaming division, and it barely registers against their massive revenues. Nintendo on the other  hand, could they really afford to sit there and take losses for years at a time without folding?

I know that's an over simplification, but I think there's a fundamental difference in how Sony and Microsoft approach profitibility in their game divisions compared to Nintendo.

I got mine! But hopefully Nintendo will toss in the Motion Plus or some other random bone to stop fanboy rioting.

So you think Nintendo should just use profits from other regions to subsidize losses in the UK? I don't think that strategy will pay off in the long run.

I agree that Sony doesn't have a money tree they can fall back on right now, and I think that Sony could use a little greed right now. They aren't running a charity. And if the competition is also raising prices, that seems like a good excuse for them to follow suit and lose less money.

The only problem is that Sony is more concerned about competing with MS than they are about competing with Nintendo, and MS hasn't raised prices because they aren't feeling the yen pressure the Japanese companies are. Sony's position really stinks right now.

Yeah I understand that. However, note that they still aren't taking losses? So why are they raising the price?

Because the pound's weakness against the yen has gouged so far into their profit line that if it gets any worse (and trends indicate that it will) they will begin to take losses.

What you ignore is that gaming has been sony's most profitable division for years so they're much like nintendo now. Their other division have been trailing but it was never a problem because PS carried everything. Nintendo can take losses as well, I'm pretty sure they have back up money. They also have a billionaire behind them. They just don't want to and aren't. They just want record profits to keep coming!

As for M$, I agree....windows...'nuff said.

You misunderstand. Ninty is not taking losses fom the UK. The problem here is that their profits there have greatly reduced. They have high profit margins.

I do agree with you however that sony's position stinks because I remember when there was a rumor of sony raising prices, the bashers couldn't wait to take turns.

You don't think the decision to raise prices is rather hasty? Economies can recover and they could give it time first because even if the pound manages to get that low, UK is still minor in the big picture. if it were the US, I'd understand.

Sorry to hammer away at this point, but it drives me crazy. Do you really think that Nintendo was making a 50% profit margin on UK Wii sales? Because that's what would be required to maintain profitability when revenues drop 40%.

And I swear you would not see me take a swing at Sony if they were to raise prices, even if they did it outside the UK where the currency shift isn't so drastic. A company deserves to make a healthy profit, and I don't think they're doing anybody any favours by running their business into the ground.

I think the Wii is overpriced as it is. To raise the price of it, especially during these times, is something that would really piss me off. My kids both have Wiis already so it's not an issue with me directly, but it is something that I think would put a serious dent in my customer loyalty. These guys are raking in record profits, and should give people somewhat of a break. We are all suffering, why should Nintendo get a break? Just an opinion.