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Forums - Nintendo - Wii for woman and senior!

famousringo on 12 March 2009
theprof00 said:
ringo I think the lesson that we've learned from Nintendo this gen is that no matter what game comes out and who it's targeted at, it will not dissuade other people from buying the system.

I think there are already a lot of games on the Wii that target women. None of the wii owners here seem to be any less enthusiastic about the system.

The bigger problem is that there just aren't enough games that target men. As long as making a game that targets women doesn't cause another male-targeted game to be canceled, it should be fine.

 

Who are we talking about here? I thought we were talking about Nintendo, since that's the only company the OP names.

I can't even think of a Wii game Nintendo has made which targets women. Do you think Wii Music or Animal Crossing would have sold better if it specifically targeted women?



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

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theprof00 on 12 March 2009

Oh, are we talking first party?

Immediately I would say Wii fit, animal crossing.... I'm sure there are others.

Those of course are up for debate, but not an interesting one. The commercials for animal crossing had 2 women talking to each other while they played the game online. Commercials usually are pointed directly at the demographic, by using the demographic in it. I'm sure you know that already, I'm just backing up my point.

Honestly I don't know what appeals to women as far as gaming is concerned. The only game that I know that girls love is <Maximum Risky Alert> hide the penis.

jk...

but there is that wiibrator thingamajig....

Japanese girls like dating games and online social games. In Japan, some women actually get paid to play games online with "boyfriends". But like I said, I really wouldn't know how to appeal more to women.



YesWiiCan on 12 March 2009

Don't you know Nintendo's plan. First they attract as much casual and non gamers as much at possible. Then, for the second part of their plan they try to attract the hardcore gamers with all their AAA games. They only release a little of them just to keep the ones they already have. That's why they will soon release more probably at E3 2009.



supermario128 on 12 March 2009
Undying said:
I think they like the shape of the controller.

 

So do I, what's that got to do with it?




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theprof00 on 12 March 2009

I love that slyly hidden "probably" yeswiican.



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Galaki on 12 March 2009

Pictures of women playing on the Wii or it didn't happen.



Pre-order limited edition Blue Slime Condoms

steamboatwillie on 12 March 2009
Galaki said:
Pictures of women playing on the Wii or it didn't happen.

 

lol... Wiis are indeed popular with females.



DKHustlin on 12 March 2009

who cares if womoen are catered to i got brawl and madworld good enough for dkhustle



Everyday I'm hustlin'.

 

Wii and DS owner.

famousringo on 13 March 2009
theprof00 said:

Oh, are we talking first party?

Immediately I would say Wii fit, animal crossing.... I'm sure there are others.

Those of course are up for debate, but not an interesting one. The commercials for animal crossing had 2 women talking to each other while they played the game online. Commercials usually are pointed directly at the demographic, by using the demographic in it. I'm sure you know that already, I'm just backing up my point.

 

Nope. Try again.

Using your logic, Metroid Prime 3, Fatal Frame 4, Guitar Hero and the DS itself also target women, since they've all had ads featuring only women using them. I think you'll have a hard time backing up that position.

You're confusing marketing with game development. Just because an ad for a game targets a demographic, it doesn't necessarily follow that the game also does. All of the above products, including Wii Fit and Animal Crossing, are designed to appeal to both genders (or at least, not to alienate one of them), and there is a big difference between making a product which appeals to a demographic and one which targets a specific demographic.

All Nintendo products are designed to appeal to as broad a demographic as possible, because to target a specific one is to throw away potential sales to other demographics. Making something for half the population is daft if you could sell it to the whole population by broadening its appeal.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

S.T.A.G.E. on 13 March 2009
othman said:

"According to Nintendo’s own Japan-only figures, 51 per cent of Wii user are woman"

What should Nintendo do to attract  more japanese women and seniors to Wii? what do woman like about Wii? and what about seniors?

 

 

Both the Wii and DS have a 50:50 male/female ratio. Nintendo doesn't need to fix anything that isn't broken.