"The Wii audience isn't sophisticated enough ... because they probably don't own an Xbox 360 or a PS3," Pachter explains.
Yeah, right. Thanks Mike.
Now, what would we expect to see if the Wii audience was 'sophisticated' in a sensible use of the term?
Well, we'd expect good games to sell well. We'd expect games to sell relatively slowly to start with as word gets round. We'd expect shovelware to crash and burn. And we'd expect the odd game that actually is fun but badly reviewed to surprisingly succeed. And we'd expect people not to follow hype and advertising like sheep.
And that's what we get.
It isn't the audience that is unsophisticated. It is the developers and analysts.









