This is a stupid analysis. Why?
Wii has bloody fitness games, action oriented games(obviously gamers will just flick their wrists), but most those kind of people will play Wii Sports like they would a sport.
Anyway, if the Wii is designed to get you ass of the chair and play games, how does that correlate to McDonald's, the place that makes you plant your ass on the couch and makes you fat.
I get where he is coming from, but overall could of used a better example.







