@Killzone: Apparently, reviewers don't like hard games either. When ever a game is even slightly challenging they call it ridiculous. They bitch if it's too easy, they bitch if it's too hard.
Wario Ware, Wii Sports, Rabbids, Mario Party none of those are really easy... Brain Age is definitely not easy, even though I can score in my 20's every day, the harder puzzles/activities are more challenging than most games (or my school work at Rollins :) ) How bout the reviewer describe the game, and then instead of being so quick to make comments that are really outside of their scale, they say "I like/don't like it".
@topic: Some things that make a bad journalist in general or a bad reviewer in this case.
Demeaning a product because it plays to a certain audience: "Plus, the new Family Play is for 4-year-olds. Literally." my take: it's an EXTRA mode, so that you can play with your - you guessed it - four year old.
Comparing things that have nothing to do with one another: "Madden has gotten very difficult over the years, but playing on Rookie on any system is better than Family Play on this one."
A journalists jobs is to explain, not to miss the point: "The Telestrator mode is laughably moronic. After a big play in multiplayer, you can write all over the screen with the remote. It sounds fun, and we love that it makes a squeaky marker sound, but it's useless. " The real life telestrator is quite useless, it's a novelty in the real game, it's a novelty in the Wii version. It's supposed to be fun, you know, a video game - fun. You can't have fun when your bitter.
But statements like this, are what prove bias: First sentance: For most sports gamers, the Wii is little more than a novelty; an amusing yet insubstantial distraction that can't keep pace with the big new-gen hitters. Ok, that's not so bad, they are just saying what some people think, that the Wii is just a Novelty... oh wait... "The latest version of Madden is further evidence." They basically are confirming that they agree with them, that the Wii is a novelty. It's not the 4.5 it's these two sentences.
They are certainly entitled to their opinions and many of the things they bring up are valid, but if you are a multi-platform site that claims no bias between platforms, than you should watch HOW you say things. They are looking to lose the biggest audience of this generation.
I would cite regulation, but I know you will simply ignore it.